{"id":2710,"date":"2026-05-18T20:07:34","date_gmt":"2026-05-18T17:07:34","guid":{"rendered":"https:\/\/www.gultekinaltuntas.com\/?p=2710"},"modified":"2026-07-02T21:21:25","modified_gmt":"2026-07-02T18:21:25","slug":"insan-kaynagi-gelisiyor-mu-yoksa-isletmeniz-yalnizca-egitim-mi-satin-aliyor","status":"publish","type":"post","link":"https:\/\/www.gultekinaltuntas.com\/?p=2710","title":{"rendered":"\u0130nsan Kayna\u011f\u0131 Geli\u015fiyor Mu, Yoksa \u0130\u015fletmeniz Yaln\u0131zca E\u011fitim Mi Sat\u0131n Al\u0131yor?"},"content":{"rendered":"\n<p style=\"text-align: justify;\"><strong>(Modern \u0130\u015fletmelerin G\u00f6r\u00fcnmeyen Hatalar\u0131)<\/strong><\/p>\n<p style=\"text-align: justify;\">Bu d\u00f6nemde yo\u011funla\u015fan bilimsel \u00e7al\u0131\u015fmalar\u0131m nedeniyle ara verdi\u011fim yaz\u0131lar\u0131ma devam edeyim istiyorum. Bug\u00fcn k\u0131sa bir s\u00fcre \u00f6nce kabul alan ve k\u0131smetse birka\u00e7 g\u00fcne kadar yay\u0131nlanacak olan de\u011ferli meslekta\u015flar\u0131m <strong><i>Yelda \u0130nan\u00e7<\/i><\/strong>, <strong><i>Do\u00e7. Dr. Murat Bolelli<\/i><\/strong> ve <strong><i>Do\u00e7. Dr. Canser Boz<\/i><\/strong> ile yapt\u0131\u011f\u0131m\u0131z son ortak \u00e7al\u0131\u015fmam\u0131z \u00fczerinden \u00f6nemli bir konuyu vurgulayaca\u011f\u0131m.<\/p> \n<p style=\"text-align: justify;\">Malum-u \u00e2liniz, lojistik sekt\u00f6r\u00fc yaln\u0131zca ta\u015f\u0131ma i\u015fini i\u00e7ermiyor.<\/p>\n<p style=\"text-align: justify;\">Bug\u00fcn lojistik dedi\u011fimizde,<\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">Veri y\u00f6netimi,<\/li>\n<li style=\"text-align: justify;\">Kriz koordinasyonu,<\/li>\n<li style=\"text-align: justify;\">K\u00fcresel risk y\u00f6netimi,<\/li>\n<li style=\"text-align: justify;\">M\u00fc\u015fteri ili\u015fkileri y\u00f6netimi,<\/li>\n<li style=\"text-align: justify;\">Analitik karar alma ve<\/li>\n<li style=\"text-align: justify;\">Dijital operasyon y\u00f6netimi demek&#8230;<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\">Ama i\u015fletmelerin \u00f6nemli bir k\u0131sm\u0131 h\u00e2l\u00e2 insan kayna\u011f\u0131n\u0131 eski reflekslerle y\u00f6netiyor.<\/p>\n<p style=\"text-align: justify;\">Bir e\u011fitim plan\u0131 haz\u0131rlan\u0131yor.<\/p>\n<p style=\"text-align: justify;\">B\u00fct\u00e7eler ayr\u0131l\u0131yor.<\/p>\n<p style=\"text-align: justify;\">Seminerler d\u00fczenleniyor.<\/p>\n<p style=\"text-align: justify;\">Ve sonra \u00e7al\u0131\u015fan\u0131n geli\u015fti\u011fi varsay\u0131l\u0131yor!<\/p>\n<p style=\"text-align: justify;\">Oysa \u00e7o\u011fu zaman ger\u00e7ek \u015fu:<\/p>\n<blockquote><p style=\"text-align: justify;\"><strong>E\u011fitim verilmi\u015f oluyor.<\/strong><\/p><p style=\"text-align: justify;\"><strong>Ama yetkinlik geli\u015fmiyor!<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\">Yak\u0131n zamanda yay\u0131mlanacak akademik \u00e7al\u0131\u015fmam\u0131z tam da bu probleme odakland\u0131.<\/p>\n<p style=\"text-align: justify;\"><strong>En B\u00fcy\u00fck Yan\u0131lg\u0131: Her Yetkinlik Ayn\u0131 Derecede \u00d6nemli San\u0131l\u0131yor!<\/strong><\/p>\n<p style=\"text-align: justify;\">Kurumlar \u00e7o\u011fu zaman e\u011fitimi &#8220;e\u015fit da\u011f\u0131t\u0131lmas\u0131 gereken&#8221; bir faaliyet gibi g\u00f6r\u00fcyor.<\/p>\n<p style=\"text-align: justify;\">Ama i\u015fletme d\u00fczeyinde ger\u00e7eklik b\u00f6yle i\u015flemiyor.<\/p>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc her yetkinlik,<\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">Ayn\u0131 d\u00fczeyde stratejik de\u011fere sahip de\u011fil,<\/li>\n<li style=\"text-align: justify;\">Ayn\u0131 d\u00fczeyde performans etkisi \u00fcretmiyor ve\/veya<\/li>\n<li style=\"text-align: justify;\">Ayn\u0131 rekabet avantaj\u0131n\u0131 olu\u015fturmuyor.<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\">Bu y\u00fczden \u00e7al\u0131\u015fmada kritik bir soru sorduk:<\/p>\n<p style=\"text-align: justify;\">Ger\u00e7ekten hangi yetkinlikler organizasyonel performans\u0131 belirliyor?<\/p>\n<p style=\"text-align: justify;\"><strong>Teknik Bilgi Tek Ba\u015f\u0131na Yetmiyor!<\/strong><\/p>\n<p style=\"text-align: justify;\">Ara\u015ft\u0131rman\u0131n en dikkat \u00e7ekici sonu\u00e7lar\u0131ndan biri \u015fuydu:<\/p>\n<p style=\"text-align: justify;\">Lojistik sekt\u00f6r\u00fcnde yaln\u0131zca teknik yetkinlikler de\u011fil,<\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">\u0130leti\u015fim,<\/li>\n<li style=\"text-align: justify;\">M\u00fczakere,<\/li>\n<li style=\"text-align: justify;\">\u00c7at\u0131\u015fma y\u00f6netimi,<\/li>\n<li style=\"text-align: justify;\">Dayan\u0131kl\u0131l\u0131k ve<\/li>\n<li style=\"text-align: justify;\">Koordinasyon gibi davran\u0131\u015fsal yetkinlikler de kritik \u00f6neme sahiptir.<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc modern i\u015fletmelerde problem art\u0131k yaln\u0131zca <strong><i>&#8220;i\u015fi bilmek&#8221;<\/i><\/strong> de\u011fil.<\/p>\n<p style=\"text-align: justify;\">As\u0131l mesele, <strong><i>karma\u015f\u0131k sistemler i\u00e7inde birlikte \u00e7al\u0131\u015fabilmek.<\/i><\/strong><\/p>\n<p style=\"text-align: justify;\"><strong>En Y\u00fcksek \u00d6ncelik Neye \u00c7\u0131kt\u0131?<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00c7al\u0131\u015fman\u0131n belki de en \u00e7arp\u0131c\u0131 sonucu \u015fu oldu:<\/p>\n<p style=\"text-align: justify;\">En y\u00fcksek e\u011fitim ihtiyac\u0131, <strong><i>m\u00fczakere<\/i><\/strong> ve <strong><i>\u00e7at\u0131\u015fma \u00e7\u00f6zme becerilerinde<\/i><\/strong> ortaya \u00e7\u0131kt\u0131.<\/p>\n<p style=\"text-align: justify;\">Bu \u00e7ok \u00f6nemli bir g\u00f6sterge.<\/p>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc i\u015fletmeler \u00e7o\u011fu zaman teknik a\u00e7\u0131klar\u0131 g\u00f6r\u00fcr.<\/p>\n<p style=\"text-align: justify;\">Ama ili\u015fkisel problemleri,<\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">Ki\u015fiselle\u015ftirir,<\/li>\n<li style=\"text-align: justify;\">M\u00fczakere,<\/li>\n<li style=\"text-align: justify;\">K\u00fc\u00e7\u00fcmser ve\/veya<\/li>\n<li style=\"text-align: justify;\">\u00d6l\u00e7(e)mez.<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\">Oysa<\/p>\n<blockquote><p style=\"text-align: justify;\"><strong>Bir\u00e7ok i\u015fletme problemi teknik eksiklikten de\u011fil, ileti\u015fim yetersizli\u011finden do\u011far.<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><strong>Stratejik Yetkinlik ile E\u011fitim \u0130htiyac\u0131 Ayn\u0131 \u015eey De\u011fildir!<\/strong><\/p>\n<p style=\"text-align: justify;\">Ara\u015ft\u0131rman\u0131n temel katk\u0131lar\u0131ndan biri de buydu.<\/p>\n<p style=\"text-align: justify;\">Baz\u0131 yetkinlikler stratejik olarak \u00e7ok \u00f6nemli olabilir.<\/p>\n<p style=\"text-align: justify;\">Ama e\u011fitim \u00f6nceli\u011fi her zaman onlar de\u011fildir.<\/p>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc \u00f6nemli olan yaln\u0131zca <strong><i>&#8220;\u00f6nem seviyesi&#8221;<\/i><\/strong> de\u011fil, <strong><i>mevcut performans a\u00e7\u0131\u011f\u0131d\u0131r.<\/i><\/strong><\/p>\n<p style=\"text-align: justify;\">Bu y\u00fczden \u00e7al\u0131\u015fmada \u015fu kritik sonuca ula\u015ft\u0131k:<\/p>\n<blockquote><p style=\"text-align: justify;\"><strong>E\u011fitim yat\u0131r\u0131mlar\u0131, yaln\u0131zca \u00f6nemli g\u00f6r\u00fclen alanlara de\u011fil, performans bo\u015fluklar\u0131na y\u00f6nelmelidir.<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><strong>\u0130\u015fletmelerin G\u00f6r\u00fcnmeyen Hatas\u0131<\/strong><\/p>\n<p style=\"text-align: justify;\">Bir\u00e7ok kurum \u015fu hatay\u0131 yap\u0131yor:<\/p>\n<p style=\"text-align: justify;\">E\u011fitimi insan kaynaklar\u0131 aktivitesi sanmak!<\/p>\n<p style=\"text-align: justify;\">Oysa e\u011fitim,<\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">Strateji problemidir,<\/li>\n<li style=\"text-align: justify;\">Rekabet problemidir ve\/veya<\/li>\n<li style=\"text-align: justify;\">\u00d6rg\u00fctsel kapasite problemidir.<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc yanl\u0131\u015f geli\u015ftirilen insan kayna\u011f\u0131,<\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">Yanl\u0131\u015f kararlar \u00fcretir,<\/li>\n<li style=\"text-align: justify;\">Koordinasyonu bozar,<\/li>\n<li style=\"text-align: justify;\">M\u00fc\u015fteri kayb\u0131 yarat\u0131r ve<\/li>\n<li style=\"text-align: justify;\">Operasyonel maliyetler \u00fcretir.<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>\u0130nsan Kayna\u011f\u0131 Neden \u00d6l\u00e7\u00fclmeli?<\/strong><\/p>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc \u00f6l\u00e7\u00fclmeyen geli\u015fim, \u00e7o\u011fu zaman yaln\u0131zca iyi niyet olarak kal\u0131r.<\/p>\n<p style=\"text-align: justify;\">Bu nedenle \u00e7al\u0131\u015fmada, bulan\u0131k \u00e7ok kriterli karar verme modeli (F-BWM) kullanarak yetkinlikleri sistematik bi\u00e7imde \u00f6nceliklendirdik.<\/p>\n<p style=\"text-align: justify;\">Ama burada as\u0131l mesele y\u00f6ntem de\u011fil.<\/p>\n<p style=\"text-align: justify;\">As\u0131l mesele \u015fu zihniyet de\u011fi\u015fimi:<\/p>\n<blockquote><p style=\"text-align: justify;\"><strong>\u0130nsan kayna\u011f\u0131n\u0131 sezgilerle de\u011fil, verilerle geli\u015ftirmek.<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><strong>Ger\u00e7ek Rekabet Avantaj\u0131 Nerede Olu\u015fuyor?<\/strong><\/p>\n<p style=\"text-align: justify;\">Bug\u00fcn teknoloji sat\u0131n almak kolay.<\/p>\n<p style=\"text-align: justify;\">Yaz\u0131l\u0131m kurmak kolay.<\/p>\n<p style=\"text-align: justify;\">S\u00fcre\u00e7 tasarlamak bile art\u0131k kolayla\u015f\u0131yor.<\/p>\n<p style=\"text-align: justify;\">Ama h\u00e2l\u00e2 en zor \u015fey \u015fu: <strong><i>Do\u011fru insan kapasitesini in\u015fa edebilmek.<\/i><\/strong><\/p>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc<\/p>\n<blockquote><p style=\"text-align: justify;\"><strong>S\u00fcrd\u00fcr\u00fclebilir rekabet avantaj\u0131, yaln\u0131zca sistemlerden de\u011fil, o sistemleri y\u00f6neten insanlardan do\u011fuyor.<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\"><strong>Sonu\u00e7<\/strong><\/p>\n<p style=\"text-align: justify;\">Bu \u00e7al\u0131\u015fma bize \u00e7ok kritik bir \u015feyi yeniden hat\u0131rlatt\u0131:<\/p>\n<p style=\"text-align: justify;\">\u0130nsan kayna\u011f\u0131 geli\u015ftirme faaliyetleri, <strong><i>&#8220;e\u011fitim d\u00fczenlemekten&#8221;<\/i><\/strong> ibaret de\u011fildir.<\/p>\n<p style=\"text-align: justify;\">Ger\u00e7ek geli\u015fim,<\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">Stratejik \u00f6nceliklerle,<\/li>\n<li style=\"text-align: justify;\">\u0130\u015fletmelerin ihtiya\u00e7lar\u0131yla,<\/li>\n<li style=\"text-align: justify;\">Performans bo\u015fluklar\u0131yla ve<\/li>\n<li style=\"text-align: justify;\">Veri temelli analizlerle uyumlu oldu\u011funda ortaya \u00e7\u0131kar.<\/li>\n<\/ul>\n<\/ul>\n<p style=\"text-align: justify;\"><strong>Son Soru<\/strong><\/p>\n<blockquote><p style=\"text-align: justify;\"><strong>Sizin i\u015fletmeniz ger\u00e7ekten insan kayna\u011f\u0131n\u0131 m\u0131 geli\u015ftiriyor?<\/strong><\/p><p style=\"text-align: justify;\"><strong>Yoksa yaln\u0131zca e\u011fitim sat\u0131n al\u0131p geli\u015fim ya\u015fand\u0131\u011f\u0131n\u0131 m\u0131 varsay\u0131yor?<\/strong><\/p><\/blockquote>\n<p style=\"text-align: justify;\">\u00c7\u00fcnk\u00fc biri yat\u0131r\u0131m.<\/p>\n<p style=\"text-align: justify;\">Di\u011feri yaln\u0131zca faaliyet.<\/p>\n<p style=\"text-align: justify;\">Sizce?<\/p>\n<p style=\"text-align: justify;\">De\u011ferli yorumlar\u0131n\u0131z\u0131 bekliyorum.<\/p>\n<p style=\"text-align: justify;\">Bir sonraki yaz\u0131mda g\u00f6r\u00fc\u015fmek \u00fczere, kal\u0131n sa\u011fl\u0131cakla&#8230;<\/p>\n<p style=\"text-align: justify;\"><strong>Kaynak\u00e7a<\/strong><\/p>\n<ul>\n<ul>\n<li style=\"text-align: justify;\">Altunta\u015f, G., \u0130nan\u00e7, Y, Bolelli, M., &amp; Boz, C. (2026). Strategic human capital development in logistics: A competency-based training framework using fuzzy best-worst method for evidence-based workforce planning. Human Resources Management and Services, 8(2): 1-37, 5856.<\/li>\n<\/ul>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Modern \u0130\u015fletmelerin G\u00f6r\u00fcnmeyen Hatalar\u0131) Bu d\u00f6nemde yo\u011funla\u015fan bilimsel \u00e7al\u0131\u015fmalar\u0131m nedeniyle ara verdi\u011fim yaz\u0131lar\u0131ma devam edeyim istiyorum. Bug\u00fcn k\u0131sa bir s\u00fcre \u00f6nce kabul alan ve k\u0131smetse birka\u00e7 g\u00fcne kadar yay\u0131nlanacak olan de\u011ferli meslekta\u015flar\u0131m Yelda \u0130nan\u00e7, Do\u00e7. Dr. Murat Bolelli ve Do\u00e7. Dr. Canser Boz ile yapt\u0131\u011f\u0131m\u0131z son ortak \u00e7al\u0131\u015fmam\u0131z \u00fczerinden \u00f6nemli bir konuyu vurgulayaca\u011f\u0131m. Malum-u \u00e2liniz,<\/p>\n","protected":false},"author":1,"featured_media":2743,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[153,1],"tags":[711,710,54,712,307,713,631,98,542,497,687,34,544,709],"class_list":["post-2710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","category-duyuru","tag-calisan-gelisimi","tag-egitim-yonetimi","tag-insan-kaynaklari","tag-insan-sermayesi","tag-karar-verme","tag-kurumsal-gelisim","tag-lojistik-sektoru","tag-lojistik-yonetimi","tag-orgutsel-davranis","tag-performans-yonetimi","tag-stratejik-insan-kaynaklari-yonetimi","tag-stratejik-yonetim","tag-yetenek-yonetimi","tag-yetkinlik-yonetimi"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nO7q-HI","jetpack-related-posts":[],"amp_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gultekinaltuntas.com\/wp-content\/uploads\/2026\/05\/dr.-gultekin-altuntas-6a0b47850356e.png?fit=1024%2C1024&ssl=1","_links":{"self":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2710"}],"version-history":[{"count":34,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2710\/revisions"}],"predecessor-version":[{"id":2917,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2710\/revisions\/2917"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/media\/2743"}],"wp:attachment":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}