{"id":2679,"date":"2026-05-08T09:40:33","date_gmt":"2026-05-08T06:40:33","guid":{"rendered":"https:\/\/www.gultekinaltuntas.com\/?p=2679"},"modified":"2026-05-08T12:10:31","modified_gmt":"2026-05-08T09:10:31","slug":"yazilim-satin-almak-kolaydir-peki-isletmeniz-karar-verebiliyor-mu","status":"publish","type":"post","link":"https:\/\/www.gultekinaltuntas.com\/?p=2679","title":{"rendered":"Yaz\u0131l\u0131m Sat\u0131n Almak Kolayd\u0131r. Peki, \u0130\u015fletmeniz Karar Verebiliyor Mu?"},"content":{"rendered":"\n

(Lojistikte Dijitalle\u015fmenin En Az Konu\u015fulan Ger\u00e7e\u011fi)<\/strong><\/p>\n

Uzun s\u00fcredir makale \u00e7al\u0131\u015fmalar\u0131m, \u00e7al\u0131\u015fmalar\u0131m\u0131za ili\u015fkin revizyon talepleri, g\u00f6rev yapt\u0131\u011f\u0131m fak\u00fcltedeki s\u0131nav d\u00f6nemi derken yazmaya f\u0131rsat bulamam\u0131\u015ft\u0131m. Bug\u00fcn uzun bir aradan sonra kabul alan ve k\u0131smetse birka\u00e7 g\u00fcne kadar yay\u0131nlanacak olan de\u011ferli meslekta\u015f\u0131m Dr. \u00d6\u011fretim \u00dcyesi B\u00fckra Do\u011faner<\/i><\/strong> ile yapt\u0131\u011f\u0131m\u0131z son ortak \u00e7al\u0131\u015fmam\u0131zdan hareketle bir \u015feyler s\u00f6ylemek istiyorum.<\/p> \n

Bug\u00fcn -ne yaz\u0131k ki,- i\u015fletmelerimiz yaz\u0131l\u0131m sat\u0131n almay\u0131 “dijital d\u00f6n\u00fc\u015f\u00fcm”<\/i><\/strong> san\u0131yor.<\/p>\n

Yeni bir kurumsal kaynak planlamas\u0131 sistemi (Enterprise Resource Planning – ERP) kuruluyor.<\/p>\n

Yeni bir ta\u015f\u0131ma y\u00f6netim sistemi (Transportation Management System – TMS) yat\u0131r\u0131m\u0131 yap\u0131l\u0131yor.<\/p>\n

Bir s\u00fcr\u00fc y\u00f6netim paneli (dashboard\u2019lar) haz\u0131rlan\u0131yor.<\/p>\n

Velhas\u0131l, ortaya bir s\u00fcr\u00fc rapor \u00e7\u0131k\u0131yor.<\/p> \n

Bu yat\u0131r\u0131m ve\/veya yat\u0131r\u0131mlar\u0131n ka\u00e7\u0131n\u0131lmaz sonucu olarak da,<\/p>\n

    \n
      \n
    1. Performans\u0131n artaca\u011f\u0131,<\/li>\n
    2. Maliyet(ler)in d\u00fc\u015fece\u011fi ve\/veya<\/li>\n
    3. Bir rekabet avantaj\u0131n\u0131n ortaya \u00e7\u0131kaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/li>\n<\/ol>\n<\/ol>\n

      Buna kar\u015f\u0131n, \u00e7o\u011fu zaman sonu\u00e7 beklendi\u011fi gibi olmuyor.<\/p>\n

      \u00c7\u00fcnk\u00fc \u00e7o\u011fu i\u015fletmemizin g\u00f6zden ka\u00e7\u0131rd\u0131\u011f\u0131 kritik \u00f6neme sahip bir olgu var:<\/p>\n

      Yaz\u0131l\u0131m tek ba\u015f\u0131na de\u011fer \u00fcretmez.<\/strong><\/p><\/blockquote>\n

      De\u011ferli meslekta\u015f\u0131mla birlikte y\u00fcr\u00fctt\u00fc\u011f\u00fcm\u00fcz ve uluslararas\u0131 yay\u0131na kabul edilen \u00e7al\u0131\u015fman\u0131n en \u00f6nemli sonucu tam olarak buydu.<\/p>\n

      Teknoloji Determinizmi Yan\u0131lg\u0131s\u0131<\/strong><\/p>\n

      Detay\u0131na girecek olursak, kurumsal d\u00fcnyada g\u00f6r\u00fcnmeyen bir inan\u00e7 var:<\/p>\n

      “\u0130yi teknoloji = \u0130yi performans”<\/strong><\/p><\/blockquote>\n

      Ama ara\u015ft\u0131rma sonu\u00e7lar\u0131m\u0131z bunun do\u011frudan do\u011fruya i\u015flemedi\u011fini g\u00f6sterdi.<\/p>\n

      Yaz\u0131l\u0131m performans\u0131n\u0131n i\u015fletme performans\u0131 \u00fczerinde do\u011frudan anlaml\u0131 bir etkisi bulunmad\u0131.<\/p>\n

      Peki, bu ne demek?<\/p>\n

      En \u00f6zet haliyle,<\/p> \n

      Bir i\u015fletmenin g\u00fc\u00e7l\u00fc yaz\u0131l\u0131mlara sahip olmas\u0131, otomatik olarak g\u00fc\u00e7l\u00fc sonu\u00e7lar \u00fcretmiyor.<\/strong><\/p><\/blockquote>\n

      Ger\u00e7ek De\u011fer Nerede Olu\u015fuyor?<\/strong><\/p>\n

      O halde, sorulmas\u0131 gereken as\u0131l soru bu…<\/p>\n

      Bu noktada, ara\u015ft\u0131rmam\u0131z\u0131n belki de en kritik bulgusu ortaya \u00e7\u0131k\u0131yor.<\/p> \n

      Yaz\u0131l\u0131m\u0131n etkisi,<\/p>\n

        \n
          \n
        1. Karar verme ve<\/li>\n
        2. S\u00fcre\u00e7 performanslar\u0131 \u00fczerinden dolayl\u0131 bi\u00e7imde ortaya \u00e7\u0131k\u0131yor.<\/li>\n<\/ol>\n<\/ol>\n

          Bir ba\u015fka deyi\u015fle,<\/p>\n

          Yaz\u0131l\u0131m ancak bir i\u015fletmenin d\u00fc\u015f\u00fcnme bi\u00e7imini de\u011fi\u015ftirebildi\u011finde de\u011fer yarat\u0131yor.<\/strong><\/p><\/blockquote>\n

          Ayn\u0131 Yaz\u0131l\u0131m, Farkl\u0131 Sonu\u00e7lar!<\/strong><\/p>\n

          Daha \u00f6nceki yaz\u0131lar\u0131mdan hat\u0131rlayacaks\u0131n\u0131z: Bug\u00fcn bir\u00e7ok i\u015fletmede ayn\u0131 sistemler kullan\u0131l\u0131yor:<\/p>\n

            \n
              \n
            1. Ayn\u0131 kurumsal kaynak planlamas\u0131,<\/li>\n
            2. Ayn\u0131 ta\u015f\u0131ma y\u00f6netim sistemi yaz\u0131l\u0131mlar\u0131,<\/li>\n
            3. Ayn\u0131 veri altyap\u0131s\u0131…<\/li>\n<\/ol>\n<\/ol>\n

              Peki sonu\u00e7lar neden be\u015f benzemez?<\/p>\n

              \u00c7\u00fcnk\u00fc fark\u0131 yaratan teknoloji de\u011fil.<\/p>\n

              \u00d6rg\u00fctsel kapasite…<\/i><\/strong><\/p>\n

              As\u0131l Rekabet Yaz\u0131l\u0131mda De\u011fil!<\/strong><\/p>\n

              \u00c7al\u0131\u015fma bize \u015funu g\u00f6sterdi:<\/p>\n

              Yaz\u0131l\u0131m performans\u0131n\u0131n karar verme performans\u0131 \u00fczerindeki etkisi olduk\u00e7a y\u00fcksek.<\/p>\n

              Ama mesele yaln\u0131zca bilgiye eri\u015fmek de\u011fil ye\u011fen…<\/p>\n

              As\u0131l mesele:<\/p>\n

                \n
                  \n
                1. Do\u011fru bilgiyi ay\u0131klayabilmek,<\/li>\n
                2. H\u0131zl\u0131 yorumlayabilmek ve<\/li>\n
                3. Stratejik eylemlere d\u00f6n\u00fc\u015ft\u00fcrebilmek…<\/li>\n<\/ol>\n<\/ol>\n

                  \u00d6zetle, analitik \u00e7eviklik.<\/i><\/strong><\/p>\n

                  En B\u00fcy\u00fck Y\u00f6netim Hatas\u0131!<\/strong><\/p>\n

                  Bir\u00e7ok i\u015fletmemiz \u015fu hatay\u0131 yap\u0131yor:<\/p>\n

                  Yaz\u0131l\u0131m\u0131 teknik bir yat\u0131r\u0131m olarak g\u00f6rmek.<\/i><\/strong><\/p>\n

                  Oysa dijital sistemler,<\/p>\n

                    \n
                      \n
                    1. K\u00fclt\u00fcr\u00fc,<\/li>\n
                    2. Karar yap\u0131s\u0131n\u0131,<\/li>\n
                    3. Koordinasyonu ve<\/li>\n
                    4. G\u00fc\u00e7 ili\u015fkilerini de\u011fi\u015ftirir…<\/li>\n<\/ol>\n<\/ol>\n

                      Bu y\u00fczden dijital d\u00f6n\u00fc\u015f\u00fcm,<\/p>\n

                      Asla ve yaln\u0131zca bir enformasyon teknolojileri (Information Technology – IT) projesi olarak g\u00f6r\u00fclmemelidir.<\/p>\n

                      Bir ba\u015fka deyi\u015fle, dijital d\u00f6n\u00fc\u015f\u00fcm, asl\u0131nda bir organizasyon tasar\u0131m\u0131 problemidir.<\/i><\/strong><\/p>\n

                      Veri Varken Neden H\u00e2l\u00e2 K\u00f6t\u00fc Kararlar Al\u0131n\u0131yor?<\/strong><\/p>\n

                      Soru bu. Elimizde gerek bireysel gerek departman gerek i\u015fletme d\u00fczeyinde bir d\u00fcnya veri varken hem de.<\/p> \n

                      \u00c7\u00fcnk\u00fc ka\u00e7\u0131rd\u0131\u011f\u0131m\u0131z \u00f6nemli bir nokta var:<\/p>\n

                      Veri, karar \u00fcretmez.<\/strong><\/p><\/blockquote>\n

                      \u0130nsan \u00fcretir.<\/p>\n

                      Bu noktada araya \u015funu da s\u0131k\u0131\u015ft\u0131rmam gerekiyor: Y\u0131llar \u00f6nce, bilgisayar programc\u0131l\u0131\u011f\u0131 e\u011fitimi al\u0131rken Hocam Talat F\u0131rlar, “bir bilgisayar\u0131n akl\u0131, yaln\u0131zca kar\u015f\u0131s\u0131ndakinin akl\u0131 kadard\u0131r.” demi\u015fti. Bunu da unutmamak laz\u0131m…<\/p>\n

                      Ve e\u011fer i\u015fletmede,<\/p>\n

                        \n
                          \n
                        1. Analitik yetkinlik yoksa,<\/li>\n
                        2. S\u00fcre\u00e7 uyumu yoksa,<\/li>\n
                        3. Departmanlar birbirlerinden kopuksa,<\/li>\n
                        4. Y\u00f6neticiler sezgizel refleksleri ile ilerliyorlarsa, en iyi yaz\u0131l\u0131m bile yaln\u0131zca pahal\u0131 bir ekran haline gelir.<\/li>\n<\/ol>\n<\/ol>\n

                          \u00c7al\u0131\u015fman\u0131n En Rahats\u0131z Edici Bulgusu<\/strong><\/p>\n

                          Belki de en \u00f6nemli bulgu \u015fuydu:<\/p>\n

                          \u0130\u015fletmeler yaz\u0131l\u0131m yat\u0131r\u0131m\u0131 yap\u0131yor.<\/p>\n

                          Ama ayn\u0131 \u00f6l\u00e7\u00fcde,<\/p>\n

                            \n
                              \n
                            1. Karar altyap\u0131s\u0131na,<\/li>\n
                            2. Veri okuryazarl\u0131\u011f\u0131na,<\/li>\n
                            3. S\u00fcre\u00e7 entegrasyonuna ve<\/li>\n
                            4. \u00d6\u011frenme kapasitesine yat\u0131r\u0131m yapm\u0131yorlar.<\/li>\n<\/ol>\n<\/ol>\n

                              Bu y\u00fczden bir\u00e7ok dijital yat\u0131r\u0131m potansiyelinin alt\u0131nda kal\u0131yor.<\/p>\n

                              O halde, ger\u00e7ekte dijital d\u00f6n\u00fc\u015f\u00fcm nedir ya da ne anlama gelir?<\/strong><\/p>\n

                              Ger\u00e7ek dijital d\u00f6n\u00fc\u015f\u00fcm, yeni yaz\u0131l\u0131m sat\u0131n almak de\u011fildir, aksine,<\/p>\n

                              Ger\u00e7ek dijital d\u00f6n\u00fc\u015f\u00fcm, bir i\u015fletmenin karar verme bi\u00e7imini de\u011fi\u015ftirmektir.<\/strong><\/p><\/blockquote>\n

                              Sonu\u00e7<\/strong><\/p>\n

                              Bu \u00e7al\u0131\u015fma asl\u0131nda \u00e7ok basit ama yal\u0131n bir ger\u00e7e\u011fi g\u00f6steriyor:<\/p>\n

                              Yaz\u0131l\u0131m i\u015fletmeyi d\u00f6n\u00fc\u015ft\u00fcrmez.<\/p>\n

                              Do\u011fru karar verme kapasitesi d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/i><\/strong><\/p>\n

                              Teknoloji yaln\u0131zca ara\u00e7t\u0131r.<\/p>\n

                              Kazanmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z rekabet avantaj\u0131 ise<\/p>\n

                                \n
                                  \n
                                1. S\u00fcre\u00e7lerde,<\/li>\n
                                2. Koordinasyonda,<\/li>\n
                                3. \u00d6\u011frenme h\u0131z\u0131nda ve<\/li>\n
                                4. Karar kalitesinde ortaya \u00e7\u0131kar.<\/li>\n<\/ol>\n<\/ol>\n

                                  Son Soru<\/strong><\/p>\n

                                  Sizin i\u015fletmeniz ger\u00e7ekten dijitalle\u015fiyor mu?<\/strong><\/p>

                                  Yoksa yaln\u0131zca daha geli\u015fmi\u015f ekranlar m\u0131 sat\u0131n al\u0131yor?<\/strong><\/p><\/blockquote>\n

                                  \u00c7\u00fcnk\u00fc biri d\u00f6n\u00fc\u015f\u00fcm.<\/p>\n

                                  Di\u011feri yaln\u0131zca teknoloji harcamas\u0131.<\/p>\n

                                  Sizce?<\/p>\n

                                  Yorumlar\u0131n\u0131z\u0131 bekliyorum.<\/p>\n

                                  Bir sonraki yaz\u0131mda g\u00f6r\u00fc\u015fmek \u00fczere, selam ve sevgilerimle…<\/p>\n

                                  Kaynak\u00e7a<\/strong><\/p>\n

                                    \n
                                      \n
                                    1. Doganer, B. & Altuntas, G. (Forthcoming). Unlocking Business Performance in Logistics: The Hidden Power of Software\u2013Enabled Decision\u2013Making and Process Capabilities: Evidence from T\u00fcrkiye. International Journal of Business and Systems Research.<\/li>\n<\/ol>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                                      (Lojistikte Dijitalle\u015fmenin En Az Konu\u015fulan Ger\u00e7e\u011fi) Uzun s\u00fcredir makale \u00e7al\u0131\u015fmalar\u0131m, \u00e7al\u0131\u015fmalar\u0131m\u0131za ili\u015fkin revizyon talepleri, g\u00f6rev yapt\u0131\u011f\u0131m fak\u00fcltedeki s\u0131nav d\u00f6nemi derken yazmaya f\u0131rsat bulamam\u0131\u015ft\u0131m. Bug\u00fcn uzun bir aradan sonra kabul alan ve k\u0131smetse birka\u00e7 g\u00fcne kadar yay\u0131nlanacak olan de\u011ferli meslekta\u015f\u0131m Dr. \u00d6\u011fretim \u00dcyesi B\u00fckra Do\u011faner ile yapt\u0131\u011f\u0131m\u0131z son ortak \u00e7al\u0131\u015fmam\u0131zdan hareketle bir \u015feyler s\u00f6ylemek istiyorum. Bug\u00fcn<\/p>\n","protected":false},"author":1,"featured_media":2702,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[153,1],"tags":[490,705,707,307,485,98,706,542,708,34,675,666,670,697,704],"class_list":["post-2679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","category-duyuru","tag-dijital-donusum","tag-erp","tag-is-surecleri","tag-karar-verme","tag-kurumsal-donusum","tag-lojistik-yonetimi","tag-operasyon-yonetimi","tag-orgutsel-davranis","tag-rekabet-avantaji","tag-stratejik-yonetim","tag-surec-yonetimi","tag-teknoloji-yonetimi","tag-tms","tag-veri-odakli-yonetim","tag-yazilim-performansi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gultekinaltuntas.com\/wp-content\/uploads\/2026\/05\/dr.-gultekin-altuntas-69fd84bce9396.png?fit=1024%2C1024&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nO7q-Hd","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2679"}],"version-history":[{"count":23,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2679\/revisions"}],"predecessor-version":[{"id":2705,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2679\/revisions\/2705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/media\/2702"}],"wp:attachment":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}