{"id":2640,"date":"2026-04-27T14:52:21","date_gmt":"2026-04-27T11:52:21","guid":{"rendered":"https:\/\/www.gultekinaltuntas.com\/?p=2640"},"modified":"2026-04-27T14:52:22","modified_gmt":"2026-04-27T11:52:22","slug":"motivasyon-mu-tasarim-mi","status":"publish","type":"post","link":"https:\/\/www.gultekinaltuntas.com\/?p=2640","title":{"rendered":"Motivasyon Mu, Tasar\u0131m M\u0131?"},"content":{"rendered":"\n

(Modern \u0130\u015fletmelerin G\u00f6r\u00fcnmeyen Hatalar\u0131)<\/strong><\/p>\n

Kurumsal hayatta bir \u015fey \u00e7ok kolay s\u00f6ylenir:<\/p>\n

“\u0130nsanlar\u0131 motive etmemiz laz\u0131m.”<\/i><\/strong><\/p>\n

Primler artt\u0131r\u0131l\u0131r.<\/p>\n

E\u011fitimler verilir.<\/p>\n

Konu\u015fmalar yap\u0131l\u0131r.<\/p>\n

Ve ard\u0131ndan beklentiler dile getirilir:<\/p>\n

    \n
      \n
    1. Daha fazla performans,<\/li>\n
    2. Daha fazla sahiplenme ve<\/li>\n
    3. Daha fazla sonu\u00e7.<\/li>\n<\/ol>\n<\/ol>\n

      Ama \u00e7o\u011fu zaman de\u011fi\u015fen pek bir \u015fey olmaz.<\/p>\n

      \u00c7\u00fcnk\u00fc kimse \u015fu soruyu sormaz:<\/p>\n

      Ger\u00e7ekten motivasyon mu eksik?<\/strong><\/p>\n

      Yoksa sistem mi yanl\u0131\u015f tasarlanm\u0131\u015f?<\/strong><\/p><\/blockquote>\n

      \u00c7al\u0131\u015fanlar Tembel De\u011fildir, Sistemler Yorucudur!<\/strong><\/p>\n

      \u00c7al\u0131\u015fanlar \u00e7o\u011fu zaman, beklenen performans\u0131 g\u00f6steremez. Bu do\u011fru…<\/p>\n

      Ama i\u015fi bilmedikleri i\u00e7in de\u011fil…<\/i><\/strong><\/p>\n

      Hay\u0131r, yanl\u0131\u015f tahmin! Yapmak istemedikleri i\u00e7in de de\u011fil…<\/i><\/strong><\/p>\n

      Daha basit bir ger\u00e7ek vard\u0131r:<\/p>\n

      Sistem izin vermez.<\/i><\/strong><\/p>\n

        \n
          \n
        1. S\u00fcre\u00e7ler yava\u015ft\u0131r.<\/li>\n
        2. Kararlar gecikir.<\/li>\n
        3. Yetki ve sorumluluklar net de\u011fildir.<\/li>\n<\/ol>\n<\/ol>\n

          Ve b\u00f6yle bir ortamda motivasyon konu\u015fmak kolayd\u0131r.<\/p>\n

          Motivasyon Anl\u0131k, Tasar\u0131m Kal\u0131c\u0131d\u0131r!<\/strong><\/p>\n

          Motivasyon gelir, gider.<\/i><\/strong><\/p>\n

          Ama sistem tasar\u0131m\u0131,<\/p>\n

            \n
              \n
            1. Davran\u0131\u015f\u0131 \u015fekillendirir.<\/li>\n
            2. Al\u0131\u015fkanl\u0131k \u00fcretir.<\/li>\n
            3. Sonucu belirler.<\/li>\n<\/ol>\n<\/ol>\n

              Bu y\u00fczden \u015fu kritik ayr\u0131m\u0131 yapmak gerekir:<\/p>\n

              \u00c7al\u0131\u015fanlar\u0131 de\u011fi\u015ftirmeye mi \u00e7al\u0131\u015f\u0131yorsunuz?<\/strong><\/p>\n

              Yoksa sistemi mi?<\/strong><\/p><\/blockquote>\n

              Yanl\u0131\u015f Te\u015fvik, Yanl\u0131\u015f Davran\u0131\u015f!<\/strong><\/p>\n

              \u0130\u015fletmeler \u00e7o\u011fu zaman \u015funu yapar:<\/p>\n

              H\u0131z ister ama hatay\u0131 cezaland\u0131r\u0131r.<\/strong><\/p>\n

              \u0130novasyon ister ama riskten ka\u00e7\u0131n\u0131r.<\/strong><\/p>\n

              \u0130\u015f birli\u011fi ister ama bireysel performans\u0131 \u00f6d\u00fcllendirir.<\/strong><\/p><\/blockquote>\n

              Sonu\u00e7?<\/p>\n

              S\u00f6ylenenle yap\u0131lan birbirini tutmaz.<\/i><\/strong><\/p>\n

              Ve \u00e7al\u0131\u015fanlar \u015funu \u00f6\u011frenir:<\/p>\n

              Sistem neyi \u00f6d\u00fcllendiriyorsa, o do\u011frudur.<\/i><\/strong><\/p>\n

              G\u00f6r\u00fcnmeyen Davran\u0131\u015f Ekonomisi<\/strong><\/p>\n

              Her i\u015fletmenin g\u00f6r\u00fcnmeyen bir kural seti vard\u0131r:<\/p>\n

                \n
                  \n
                1. Kim konu\u015fur?<\/li>\n
                2. Kim susar?<\/li>\n
                3. Kim risk al\u0131r?<\/li>\n
                4. Kim geri \u00e7ekilir?<\/li>\n<\/ol>\n<\/ol>\n

                  Bu kurallar yaz\u0131l\u0131 de\u011fildir.<\/p>\n

                  Ama herkes bilir.<\/p>\n

                  Ve bu kurallar,<\/p>\n

                  \u0130\u015fletmenin resmi politikalar\u0131ndan daha g\u00fc\u00e7l\u00fcd\u00fcr.<\/i><\/strong><\/p>\n

                  En Kritik Hata: Niyete Odaklanmak<\/strong><\/p>\n

                  Y\u00f6neticiler \u00e7o\u011fu zaman niyeti y\u00f6netmeye \u00e7al\u0131\u015f\u0131r:<\/p>\n

                    \n
                      \n
                    1. Daha ba\u011fl\u0131 olun…<\/li>\n
                    2. Daha proaktif olun…<\/li>\n
                    3. Daha sahiplenin…<\/li>\n<\/ol>\n<\/ol>\n

                      Ama davran\u0131\u015f niyetle de\u011fil,<\/p> \n

                      Ba\u011flamla olu\u015fur…<\/i><\/strong><\/p>\n

                      E\u011fer ba\u011flam yanl\u0131\u015fsa,<\/p>\n

                      En iyi niyet bile sonu\u00e7 \u00fcretmez.<\/p>\n

                      Ger\u00e7ek Y\u00f6netim Nerede Ba\u015flar?<\/strong><\/p>\n

                      Ger\u00e7ek y\u00f6netim \u015furada ba\u015flar:<\/p>\n

                        \n
                          \n
                        1. \u0130\u015f nas\u0131l ak\u0131yor?<\/li>\n
                        2. Kararlar nas\u0131l al\u0131n\u0131yor?<\/li>\n
                        3. Bilgi nas\u0131l payla\u015f\u0131l\u0131r?<\/li>\n<\/ol>\n<\/ol>\n

                          Yani,<\/p>\n

                          Sistemin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 anlamakta…<\/i><\/strong><\/p>\n

                          Sonu\u00e7<\/strong><\/p>\n

                          Motivasyon \u00f6nemlidir.<\/p>\n

                          Ama \u00e7o\u011fu zaman abart\u0131l\u0131r.<\/p>\n

                          \u00c7\u00fcnk\u00fc as\u0131l belirleyici olan \u015fudur:<\/p>\n

                          Tasar\u0131m.<\/i><\/strong><\/p>\n

                          E\u011fer sistem do\u011fruysa,<\/p>\n

                          Ortalama \u00e7al\u0131\u015fanlar bile iyi performans g\u00f6sterir.<\/p>\n

                          E\u011fer sistem yanl\u0131\u015fsa,<\/p>\n

                          En iyi \u00e7al\u0131\u015fanlar bile zorlan\u0131r.<\/p>\n

                          Son Soru<\/strong><\/p>\n

                          \u0130\u015fletmenizde sorun ger\u00e7ekten motivasyon mu?<\/strong><\/p>\n

                          Yoksa, kimsenin konu\u015fmad\u0131\u011f\u0131 bir tasar\u0131m problemi mi?<\/strong><\/p><\/blockquote>\n

                          \u00c7\u00fcnk\u00fc biri semptomdur.<\/p>\n

                          Di\u011feri sebep.<\/p>\n

                          Bir sonraki yaz\u0131mda g\u00f6r\u00fc\u015f\u00fcnceye kadar, kal\u0131n sa\u011fl\u0131cakla…<\/p>\n

                          Kaynak\u00e7a<\/strong><\/p>\n

                            \n
                              \n
                            1. Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and self-determination in human behavior. Plenum.<\/li>\n
                            2. Drucker, P. F. (1999). Management challenges for the 21st century. HarperBusiness.<\/li>\n
                            3. Gagn\u00e9, M., & Deci, E. L. (2005). Self\u2010determination theory and work motivation. Journal of Organizational behavior, 26(4), 331-362.<\/li>\n
                            4. Hackman, J. R., & Oldham, G. R. (1976). Motivation through the design of work: Test of a theory. Organizational Behavior and Human Performance.<\/li>\n
                            5. Herzberg, F. (1968). One more time: How do you motivate employees? Harvard Business Review.<\/li>\n
                            6. Kerr, S. (1975). On the folly of rewarding A, while hoping for B. Academy of Management Journal.<\/li>\n
                            7. Latham, G. P., & Locke, E. A. (2002). Building a practically useful theory of goal setting and task motivation. American Psychologist.<\/li>\n
                            8. Pfeffer, J. (1998). The human equation: Building profits by putting people first. Harvard Business School Press.<\/li>\n<\/ol>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                              (Modern \u0130\u015fletmelerin G\u00f6r\u00fcnmeyen Hatalar\u0131) Kurumsal hayatta bir \u015fey \u00e7ok kolay s\u00f6ylenir: “\u0130nsanlar\u0131 motive etmemiz laz\u0131m.” Primler artt\u0131r\u0131l\u0131r. E\u011fitimler verilir. Konu\u015fmalar yap\u0131l\u0131r. Ve ard\u0131ndan beklentiler dile getirilir: Daha fazla performans, Daha fazla sahiplenme ve Daha fazla sonu\u00e7. Ama \u00e7o\u011fu zaman de\u011fi\u015fen pek bir \u015fey olmaz. \u00c7\u00fcnk\u00fc kimse \u015fu soruyu sormaz: Ger\u00e7ekten motivasyon mu eksik? Yoksa sistem<\/p>\n","protected":false},"author":1,"featured_media":2665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[153,1],"tags":[702,21,701,513,329,328,542,703,497,548],"class_list":["post-2640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","category-duyuru","tag-davranis-ekonomisi","tag-insan-kaynaklari-yonetimi","tag-is-tasarimi","tag-kurumsal-kultur","tag-liderlik","tag-motivasyon","tag-orgutsel-davranis","tag-orgutsel-kultur","tag-performans-yonetimi","tag-yonetim-bilimi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gultekinaltuntas.com\/wp-content\/uploads\/2026\/04\/dr.-gultekin-altuntas-69ef4d5216f93.png?fit=1024%2C1024&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nO7q-GA","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2640"}],"version-history":[{"count":20,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2640\/revisions"}],"predecessor-version":[{"id":2666,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2640\/revisions\/2666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/media\/2665"}],"wp:attachment":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2640"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2640"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}