{"id":2382,"date":"2026-04-07T08:30:00","date_gmt":"2026-04-07T05:30:00","guid":{"rendered":"https:\/\/www.gultekinaltuntas.com\/?p=2382"},"modified":"2026-04-01T20:22:03","modified_gmt":"2026-04-01T17:22:03","slug":"yazilim-var-ama-karar-yoksa-ne-olur","status":"publish","type":"post","link":"https:\/\/www.gultekinaltuntas.com\/?p=2382","title":{"rendered":"Yaz\u0131l\u0131m Var Ama Karar Yoksa Ne Olur?"},"content":{"rendered":"\n

Lojistikte Dijital Yat\u0131r\u0131mlar\u0131n G\u00f6r\u00fcnmeyen S\u0131n\u0131r\u0131<\/strong><\/p>\n

Haftaya yaz\u0131l\u0131m se\u00e7imi ile ba\u015flam\u0131\u015ft\u0131k. Bug\u00fcn de yaz\u0131l\u0131mlara ili\u015fkin biraz daha ayr\u0131nt\u0131ya girelim ve de\u011ferli meslekta\u015f\u0131m Dr. \u00d6\u011fretim \u00dcyesi B\u00fckra Do\u011faner <\/i><\/strong>‘le birlikte yapt\u0131\u011f\u0131m\u0131z ve bir s\u00fcre \u00f6nce yay\u0131nlanan makalemiz ile tart\u0131\u015fmaya devam edelim.<\/p> \n

Malum-u \u00e2liniz, lojistik sekt\u00f6r\u00fc h\u0131zla dijitalle\u015fiyor.<\/p>\n

Kurumsal Kaynak Planlamas\u0131 (Enterprise Resource Planning – ERP) sistemleri kuruluyor.<\/p>\n

Ta\u015f\u0131ma Y\u00f6netim Sistemlerine (Transportation Management System – TMS) ili\u015fkin altyap\u0131lar yayg\u0131nla\u015f\u0131yor.<\/p>\n

Yapay zeka ve dijital d\u00f6n\u00fc\u015f\u00fcme ili\u015fkin ba\u015far\u0131 hikayeleri yaz\u0131l\u0131yor.<\/p>\n

Bir s\u00fcr\u00fc yeni moda kavram havada u\u00e7u\u015fuyor.<\/p>\n

Veri ak\u0131yor.<\/p>\n

Raporlar \u00fcretiliyor.<\/p>\n

Ve i\u015fletmeler \u015funu s\u00f6yl\u00fcyor:<\/p>\n

Art\u0131k daha verimliyiz.<\/strong><\/p><\/blockquote>\n

Buraya kadar her \u015fey \u00e7ok g\u00fczel g\u00f6r\u00fcn\u00fcyor de\u011fil mi?<\/p>\n

Peki ya \u015fu soruyu sordu\u011fumuzda durum de\u011fi\u015firse<\/p>\n

Daha iyi kararlar m\u0131 al\u0131yoruz?<\/strong><\/p>\n

Yoksa yaln\u0131zca daha fazla veri mi \u00fcretiyoruz?<\/strong><\/p><\/blockquote>\n

Teknoloji De\u011fer \u00dcretmez, Tasar\u0131m \u00dcretir!<\/strong><\/p>\n

\u00c7al\u0131\u015fma \u00f6nemli bir ger\u00e7e\u011fi ortaya koyuyor:<\/p>\n

Yaz\u0131l\u0131m sistemleri do\u011frudan performans \u00fcretmez.<\/i><\/strong><\/p>\n

Onlar sadece bir kapasite sunar.<\/p>\n

Bu kapasitenin de\u011fere d\u00f6n\u00fc\u015fmesi ise \u015funa ba\u011fl\u0131d\u0131r:<\/p>\n

Karar verme kalitesi.<\/i><\/strong><\/p>\n

Bir ba\u015fka deyi\u015fle,<\/p>\n

    \n
      \n
    1. Yaz\u0131l\u0131m \u2192 potansiyel geli\u015ftirir.<\/li>\n
    2. Karar \u2192 sonu\u00e7lara ula\u015ft\u0131r\u0131r.<\/li>\n<\/ol>\n<\/ol>\n

      E\u011fer karar mekanizmas\u0131 zay\u0131fsa, en iyi yaz\u0131l\u0131m bile s\u0131n\u0131rl\u0131 etki \u00fcretir.<\/i><\/strong><\/p>\n

      As\u0131l Kald\u0131ra\u00e7: Karar Verme Performans\u0131<\/strong><\/p>\n

      Ara\u015ft\u0131rman\u0131n en net bulgusu \u015fu:<\/p>\n

      Yaz\u0131l\u0131m performans\u0131 \u00f6nemli.<\/p>\n

      Ama as\u0131l belirleyici olan,<\/p>\n

      Karar verme performans\u0131.<\/i><\/strong><\/p>\n

        \n
          \n
        1. Karar h\u0131z\u0131,<\/li>\n
        2. Karar do\u011frulu\u011fu ve<\/li>\n
        3. Karar esnekli\u011fi.<\/li><\/ol>\n<\/ol>\n

          Bu \u00fc\u00e7\u00fc yoksa, sistem \u00e7al\u0131\u015f\u0131yor gibi g\u00f6r\u00fcn\u00fcr.<\/p>\n

          Ama asl\u0131nda ilerlemiyordur.<\/p>\n

          Veri Art\u0131yor, Belirsizlik Azal\u0131yor mu?<\/strong><\/p>\n

          Bug\u00fcn i\u015fletmelerdaha fazla veriye sahip.<\/p>\n

          Ama bu her zaman daha iyi karar anlam\u0131na gelmiyor.<\/p>\n

          \u00c7\u00fcnk\u00fc daha \u00f6nce de g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi,<\/p>\n

          Veri, ba\u011flam olmadan anlam \u00fcretmez.<\/i><\/strong><\/p>\n

          E\u011fer,<\/p>\n

            \n
              \n
            1. Hangi verinin kritik oldu\u011fu bilinmiyorsa,<\/li>\n
            2. Karar kriterleri net de\u011filse ve\/veya<\/li>\n
            3. \u0130\u015fletme veriyle d\u00fc\u015f\u00fcnmeyi \u00f6\u011frenmemi\u015fse,<\/li><\/ol>\n<\/ol>\n

              Yaz\u0131l\u0131m yaln\u0131zca karma\u015f\u0131kl\u0131\u011f\u0131 art\u0131r\u0131r.<\/i><\/strong><\/p>\n

              Arac\u0131l\u0131k Etkisi: Sistem Neyi G\u00fc\u00e7lendirir?<\/strong><\/p>\n

              \u00c7al\u0131\u015fman\u0131n en kritik bulgular\u0131ndan biri \u015fu:<\/p>\n

              Yaz\u0131l\u0131m\u0131n i\u015fletme performans\u0131 \u00fczerindeki etkisi do\u011frudan de\u011fil.<\/p>\n

              Dolayl\u0131.<\/p>\n

              Ve bu etki \u015fu k\u00f6pr\u00fcden ge\u00e7iyor:<\/p>\n

              Karar verme s\u00fcreci.<\/i><\/strong><\/p>\n

              Bu \u00e7ok \u00f6nemli bir nokta.<\/p>\n

              Neden derseniz,<\/p>\n

              Yaz\u0131l\u0131m, sistemi de\u011fi\u015ftirmez.<\/strong><\/p>\n

              Sistemde zaten var olan\u0131 g\u00fc\u00e7lendirir.<\/strong><\/p><\/blockquote>\n

              E\u011fer karar mekanizmas\u0131 iyiyse \u2192 performans artar.<\/i><\/strong><\/p>\n

              E\u011fer zay\u0131fsa \u2192 sorunlar daha h\u0131zl\u0131 b\u00fcy\u00fcr.<\/i><\/strong><\/p>\n

              Yanl\u0131\u015f Odak: Teknoloji Yat\u0131r\u0131m\u0131<\/strong><\/p>\n

              Bir\u00e7ok i\u015fletme \u015fu hatay\u0131 yapar:<\/p>\n

              Sorunu sistemde aramak yerine, \u00e7\u00f6z\u00fcm\u00fc teknolojide arar.<\/p>\n

              Yeni yaz\u0131l\u0131m al\u0131n\u0131r.<\/p>\n

              Yeni ara\u00e7lar kurulur.<\/p>\n

              Yeni dashboard\u2019lar haz\u0131rlan\u0131r.<\/p>\n

              Ama \u015fu soru sorulmaz:<\/p>\n

              Bu i\u015fletme ger\u00e7ekten karar verebiliyor mu?<\/i><\/strong><\/p>\n

              Ger\u00e7ek D\u00f6n\u00fc\u015f\u00fcm Nerede Ba\u015flar?<\/strong><\/p>\n

              \u00c7al\u0131\u015fma y\u00f6neticiler i\u00e7in \u00f6nemli bir mesaj veriyor:<\/p>\n

              Sorun teknoloji eksikli\u011fi de\u011fil.<\/p>\n

              Karar yetkinli\u011fi eksikli\u011fi.<\/i><\/strong><\/p>\n

              Bu nedenle ger\u00e7ek d\u00f6n\u00fc\u015f\u00fcm,<\/p>\n

                \n
                  \n
                1. Veri okuryazarl\u0131\u011f\u0131,<\/li>\n
                2. Analitik d\u00fc\u015f\u00fcnme,<\/li>\n
                3. Karar disiplinleri ve<\/li>\n
                4. \u00d6rg\u00fctsel \u00f6\u011frenme ile ba\u015flar.<\/li>\n<\/ol>\n<\/ol>\n

                  Yaz\u0131l\u0131m bu s\u00fcreci destekler.<\/p>\n

                  Ama ba\u015flatmaz.<\/p>\n

                  Yapay Zeka ve H\u0131z Tuza\u011f\u0131<\/strong><\/p>\n

                  Geli\u015fmi\u015f sistemler, yapay zeka ve b\u00fcy\u00fck veri\u2026<\/p>\n

                  Hepsi karar d\u00f6ng\u00fclerini h\u0131zland\u0131r\u0131r.<\/p>\n

                  Ama h\u0131z tek ba\u015f\u0131na avantaj de\u011fildir.<\/p>\n

                  Yaz\u0131lar\u0131m\u0131 d\u00fczenli olarak takip edenlerin hat\u0131rlayabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm tekrar eden bir ger\u00e7ek var:<\/p>\n

                  H\u0131z, yanl\u0131\u015f kararlar\u0131 da h\u0131zland\u0131r\u0131r.<\/i><\/strong><\/p>\n

                  E\u011fer i\u015fletme,<\/p>\n

                    \n
                      \n
                    1. Neyi optimize etti\u011fini bilmiyorsa ve\/veya<\/li>\n
                    2. Hangi sonucu hedefledi\u011fini netle\u015ftirmemi\u015fse,<\/li>\n<\/ol>\n<\/ol>\n

                      Yapay zeka yaln\u0131zca yanl\u0131\u015f\u0131 m\u00fckemmelle\u015ftirir.<\/i><\/strong><\/p>\n

                      Sonu\u00e7: Dijitalle\u015fme Bir Ara\u00e7t\u0131r, Karar Bir Yetkinliktir!<\/strong><\/p>\n

                      \u00c7al\u0131\u015fma asl\u0131nda a\u00e7\u0131k\u00e7a bir \u015fey s\u00f6yl\u00fcyor:<\/p>\n

                      Dijital yat\u0131r\u0131mlar de\u011ferlidir.<\/p>\n

                      Ama yeterli de\u011fildir.<\/p>\n

                      Ger\u00e7ek performans,<\/p>\n

                        \n
                          \n
                        1. Do\u011fru veri,<\/li>\n
                        2. Do\u011fru analiz ve<\/li>\n
                        3. Do\u011fru karar aras\u0131ndaki ili\u015fkiden do\u011far.<\/li>\n<\/ol>\n<\/ol>\n

                          Ve bu ili\u015fki kurulmadan yap\u0131lan her teknoloji yat\u0131r\u0131m\u0131 \u015fu riski ta\u015f\u0131r:<\/p>\n

                          G\u00f6r\u00fcn\u00fcr verimlilik, ger\u00e7ek etki \u00fcretmeyebilir.<\/strong><\/p><\/blockquote>\n

                          As\u0131l Soru<\/strong><\/p>\n

                          \u0130\u015fletmelerde ger\u00e7ekten g\u00fc\u00e7l\u00fc olan nedir?<\/p>\n

                          Yaz\u0131l\u0131m m\u0131?<\/strong><\/p>\n

                          Yoksa, karar verme kapasitesi mi?<\/strong><\/p><\/blockquote>\n

                          \u00c7\u00fcnk\u00fc biri olmadan di\u011feri sadece bir ara\u00e7t\u0131r.<\/p>\n

                          Ve ara\u00e7lar tek ba\u015f\u0131na performans \u00fcretmez.<\/p>\n

                          Ya sizce?<\/p>\n

                          Bir sonraki yaz\u0131mda g\u00f6r\u00fc\u015fmek \u00fczere, sa\u011fl\u0131cakla kal\u0131n…<\/p>\n

                          Kaynak\u00e7a<\/strong><\/p>\n

                            \n
                              \n
                            1. Do\u011faner-Duman, B. & Altunta\u015f, G. (2025). Navigating Success: How Decision\u2013Making Transforms Software Performance into Business Performance in the Logistics Industry from an Emerging Country. Organizacija, 58(4), 374-387.<\/li>\n<\/ol>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                              Lojistikte Dijital Yat\u0131r\u0131mlar\u0131n G\u00f6r\u00fcnmeyen S\u0131n\u0131r\u0131 Haftaya yaz\u0131l\u0131m se\u00e7imi ile ba\u015flam\u0131\u015ft\u0131k. Bug\u00fcn de yaz\u0131l\u0131mlara ili\u015fkin biraz daha ayr\u0131nt\u0131ya girelim ve de\u011ferli meslekta\u015f\u0131m Dr. \u00d6\u011fretim \u00dcyesi B\u00fckra Do\u011faner ‘le birlikte yapt\u0131\u011f\u0131m\u0131z ve bir s\u00fcre \u00f6nce yay\u0131nlanan makalemiz ile tart\u0131\u015fmaya devam edelim. Malum-u \u00e2liniz, lojistik sekt\u00f6r\u00fc h\u0131zla dijitalle\u015fiyor. Kurumsal Kaynak Planlamas\u0131 (Enterprise Resource Planning – ERP) sistemleri kuruluyor.<\/p>\n","protected":false},"author":1,"featured_media":2403,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[153,1,622],"tags":[490,307,66,489,542,497,122,669,435],"class_list":["post-2382","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","category-duyuru","category-yayin","tag-dijital-donusum","tag-karar-verme","tag-lojistik","tag-organizasyonel-davranis","tag-orgutsel-davranis","tag-performans-yonetimi","tag-tedarik-zinciri","tag-veri-analitigi","tag-yapay-zeka"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gultekinaltuntas.com\/wp-content\/uploads\/2026\/04\/image.png?fit=1024%2C768&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nO7q-Cq","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2382"}],"version-history":[{"count":24,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2382\/revisions"}],"predecessor-version":[{"id":2460,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2382\/revisions\/2460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/media\/2403"}],"wp:attachment":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2382"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}