{"id":2262,"date":"2026-03-31T09:30:00","date_gmt":"2026-03-31T06:30:00","guid":{"rendered":"https:\/\/www.gultekinaltuntas.com\/?p=2262"},"modified":"2026-07-02T20:15:12","modified_gmt":"2026-07-02T17:15:12","slug":"surdurulebilirlik-performansi-olculebilir-peki-gercekten-anlasilabilir-mi","status":"publish","type":"post","link":"https:\/\/www.gultekinaltuntas.com\/?p=2262","title":{"rendered":"S\u00fcrd\u00fcr\u00fclebilirlik Performans\u0131 \u00d6l\u00e7\u00fclebilir\u2026 Peki Ger\u00e7ekten Anla\u015f\u0131labilir Mi?"},"content":{"rendered":"\n

Lojistik Sekt\u00f6r\u00fcnde S\u00fcrd\u00fcr\u00fclebilirli\u011fin G\u00f6r\u00fcnmeyen Ger\u00e7e\u011fi<\/strong><\/p>\n

Bug\u00fcn de size bir ba\u015fka \u00e7al\u0131\u015fmam\u0131zdan s\u00f6z etmek istiyorum. De\u011ferli doktora \u00f6\u011frencim Yelda \u0130nan\u00e7<\/i><\/strong> ve k\u0131ymetli meslekta\u015f\u0131m Dr. Ceren Altunta\u015f<\/i><\/strong>‘la birlikte yapt\u0131\u011f\u0131m\u0131z ve k\u0131sa bir s\u00fcre \u00f6nce yay\u0131nlanan \u00e7al\u0131\u015fmadan.<\/p> \n

Daha \u00f6nce mutlaka bir yerlerde de g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi lojistik sekt\u00f6r\u00fcnde s\u00fcrd\u00fcr\u00fclebilirlik art\u0131k bir tercih de\u011fil.<\/p>\n

Bir zorunluluk.<\/p>\n

D\u00fczenli aral\u0131klarla s\u00fcrd\u00fcr\u00fclebilirlik raporlar\u0131 yay\u0131mlan\u0131yor.<\/p>\n

Skorlar hesaplan\u0131yor.<\/p>\n

\u0130\u015fletmeler s\u0131ralan\u0131yor.<\/p>\n

Ve sistem \u015funu s\u00f6yl\u00fcyor:<\/p>\n

\u00d6l\u00e7\u00fcyoruz, o halde y\u00f6netiyoruz.<\/strong><\/p><\/blockquote>\n

Ama kritik soru \u015fu:<\/p>\n

Ger\u00e7ekten s\u00fcrd\u00fcr\u00fclebilirli\u011fi mi \u00f6l\u00e7\u00fcyoruz?<\/strong><\/p>\n

Yoksa yaln\u0131zca \u00f6l\u00e7ebildi\u011fimizi mi?<\/strong><\/p><\/blockquote>\n

Metodoloji G\u00fc\u00e7l\u00fc\u2026 Ama Yeterli mi?<\/strong><\/p>\n

Fortune 500 listesinde yer alan on lojistik i\u015fletmesini analiz eden \u00e7al\u0131\u015fma, metodolojik olarak olduk\u00e7a g\u00fc\u00e7l\u00fc bir \u00e7er\u00e7eve sunuyor.<\/p>\n

\u00c7al\u0131\u015fmada, CRITIC ve Entropi gibi objektif a\u011f\u0131rl\u0131kland\u0131rma y\u00f6ntemleri ile MARCOS ve TOPSIS gibi s\u0131ralama teknikleriyle birle\u015ftiriliyor.<\/p>\n

Bu yakla\u015f\u0131m \u00f6nemli bir \u015feyi ba\u015far\u0131yor:<\/p>\n

Farkl\u0131 y\u00f6ntemlerle ayn\u0131 ger\u00e7e\u011fin ne kadar de\u011fi\u015fti\u011fini g\u00f6steriyor.<\/strong><\/p><\/blockquote>\n

Ama ayn\u0131 zamanda \u015fu soruyu da do\u011furuyor:<\/p>\n

Ger\u00e7eklik mi de\u011fi\u015fiyor?<\/strong><\/p>\n

Yoksa \u00f6l\u00e7\u00fcm \u00e7er\u00e7evesi mi?<\/strong><\/p><\/blockquote>\n

\u00d6l\u00e7t\u00fc\u011f\u00fcm\u00fcz \u015eeyler: Emisyon ve \u0130novasyon<\/strong><\/p>\n

Analizler net bir tablo ortaya koyuyor:<\/p>\n

    \n
      \n
    • Emisyonlar ve<\/li>\n
    • \u00c7evresel inovasyon lojistik sekt\u00f6r\u00fcn\u00fcn en belirleyici kriterleri.<\/li>\n<\/ul>\n<\/ul>\n

      Ve bu durum \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil…<\/p>\n

      Reg\u00fclasyon bask\u0131s\u0131 ve rekabet dinamikleri, i\u015fletmeleri bu alanlara odaklanmaya zorluyor.<\/p>\n

      Ama burada kritik bir k\u0131r\u0131lma var:<\/p>\n

      \u00d6l\u00e7\u00fclen \u015feyler stratejiye d\u00f6n\u00fc\u015f\u00fcr.<\/strong><\/p><\/blockquote>\n

      E\u011fer sistem en \u00e7ok emisyonu ve teknolojiyi \u00f6d\u00fcllendiriyorsa, i\u015fletmeler de do\u011fal olarak bu alanlara yat\u0131r\u0131m yapar.<\/p>\n

      Bu noktaya kadar her \u015fey rasyonel g\u00f6r\u00fcn\u00fcr.<\/p>\n

      G\u00f6r\u00fcnmeyen Alan: \u0130nsan<\/strong><\/p>\n

      \u00c7al\u0131\u015fman\u0131n en \u00e7arp\u0131c\u0131 bulgular\u0131ndan biri \u015fu:<\/p>\n

      \u0130\u015f g\u00fcc\u00fc (workforce) boyutu t\u00fcm analizlerde en d\u00fc\u015f\u00fck a\u011f\u0131rl\u0131\u011f\u0131 al\u0131yor.<\/i><\/strong><\/p>\n

      Bu bir veri noktas\u0131 de\u011fil.<\/p>\n

      Bu bir sistem sinyali.<\/p>\n

      Bu \u015fu anlama gelir:<\/p>\n

        \n
          \n
        • \u00c7al\u0131\u015fan deneyimi geri planda kal\u0131yor,<\/li>\n
        • \u0130nsan odakl\u0131 s\u00fcrd\u00fcr\u00fclebilirlik zay\u0131f ve<\/li>\n
        • Operasyonel verimlilik, insani maliyetlerin \u00f6n\u00fcne ge\u00e7iyor.<\/li>\n<\/ul>\n<\/ul>\n

          Bir ba\u015fka deyi\u015fle,<\/p>\n

          Sistem \u00e7evreyi \u00f6l\u00e7\u00fcyor ama insan\u0131 yeterince g\u00f6rm\u00fcyor.<\/i><\/strong><\/p>\n

          S\u0131ralamalar ve Ger\u00e7eklik<\/strong><\/p>\n

          Analiz sonu\u00e7lar\u0131 i\u015fletmelere g\u00f6re de\u011fi\u015fiyor:<\/p>\n

            \n
              \n
            • Lufthansa Group dengeli performans\u0131yla \u00f6ne \u00e7\u0131k\u0131yor,<\/li>\n
            • Maersk Group \u00e7evresel inovasyonla zirveye yerle\u015fiyor,<\/li>\n
            • SF Holding ise en tutarl\u0131 performans\u0131 sergiliyor.<\/li>\n<\/ul>\n<\/ul>\n

              Ama burada kritik olan s\u0131ralama de\u011fil.<\/p>\n

              \u015eu:<\/p>\n

              Hangi y\u00f6ntemi kullan\u0131rsan\u0131z, sonu\u00e7 de\u011fi\u015fiyor.<\/i><\/strong><\/p>\n

              Bu da \u015fu ger\u00e7e\u011fi ortaya koyar:<\/p>\n

              Performans mutlak de\u011fil, \u00e7er\u00e7eveye ba\u011fl\u0131d\u0131r.<\/strong><\/p><\/blockquote>\n

              S\u00fcrd\u00fcr\u00fclebilirlik: \u00d6l\u00e7\u00fcm Arac\u0131 m\u0131, Y\u00f6netim Disiplini mi?<\/strong><\/p>\n

              \u00c7al\u0131\u015fma \u00f6nemli bir katk\u0131 sunuyor:<\/p>\n

              S\u00fcrd\u00fcr\u00fclebilirlik yaln\u0131zca bir raporlama arac\u0131 de\u011fil, \u00e7ok boyutlu bir karar verme \u00e7er\u00e7evesi<\/i><\/strong> olarak da ele al\u0131nmal\u0131.<\/p>\n

              Ama ayn\u0131 zamanda \u015fu riski de hat\u0131rlat\u0131yor:<\/p>\n

              E\u011fer yanl\u0131\u015f tasarlan\u0131rsa, s\u00fcrd\u00fcr\u00fclebilirlik sistemleri de di\u011fer performans sistemleri gibi yan\u0131lsama \u00fcretebilir.<\/strong><\/p><\/blockquote>\n

              Daha \u00f6nceki yaz\u0131lar\u0131mda da de\u011findi\u011fim gibi,<\/p>\n

                \n
                  \n
                • Performans sistemleri yanl\u0131\u015fsa, yanl\u0131\u015f davran\u0131\u015flar \u00f6d\u00fcllendirilir,<\/li>\n
                • Y\u00fcksek performans yanl\u0131\u015f y\u00f6netilirse t\u00fckenmi\u015flik olu\u015fur ve<\/li>\n
                • \u0130\u015fletmeler en iyi \u00e7al\u0131\u015fanlar\u0131n\u0131 kaybeder.<\/li>\n<\/ul>\n<\/ul>\n

                  Ayn\u0131 \u015fey burada da ge\u00e7erli:<\/p>\n

                  Yanl\u0131\u015f tan\u0131mlanm\u0131\u015f s\u00fcrd\u00fcr\u00fclebilirlik, s\u00fcrd\u00fcr\u00fclebilirlik de\u011fil, s\u00fcrd\u00fcr\u00fclebilirlik alg\u0131s\u0131 \u00fcretir.<\/strong><\/p><\/blockquote>\n

                  As\u0131l Soru<\/strong><\/p>\n

                  Bu \u00e7al\u0131\u015fma metodolojik olarak g\u00fc\u00e7l\u00fc.<\/p>\n

                  Veri temelli.<\/p>\n

                  Analitik.<\/p>\n

                  Ama bizi as\u0131l \u00f6nemli soruya g\u00f6t\u00fcr\u00fcyor:<\/p>\n

                  S\u00fcrd\u00fcr\u00fclebilirli\u011fi ger\u00e7ekten y\u00f6netiyor muyuz?<\/strong><\/p>\n

                  Yoksa yaln\u0131zca \u00f6l\u00e7\u00fcp s\u0131ral\u0131yor muyuz?<\/strong><\/p><\/blockquote>\n

                  Sonu\u00e7: S\u00fcrd\u00fcr\u00fclebilirlik \u00d6l\u00e7mekle De\u011fil, Denge Kurmakla \u0130lgilidir!<\/strong><\/p>\n

                  S\u00fcrd\u00fcr\u00fclebilirlik performans\u0131n\u0131 bir sa\u011fl\u0131k kontrol\u00fcne benzetmek m\u00fcmk\u00fcn.<\/p>\n

                  CRITIC ve Entropi hangi organlar\u0131n kritik oldu\u011funu g\u00f6sterir.<\/p>\n

                  MARCOS ve TOPSIS genel durumu s\u0131ralar.<\/p>\n

                  Ama \u015funu garanti etmez:<\/p>\n

                  Sistemin ger\u00e7ekten sa\u011fl\u0131kl\u0131 oldu\u011funu…<\/i><\/strong><\/p>\n

                  \u00c7\u00fcnk\u00fc ger\u00e7ek s\u00fcrd\u00fcr\u00fclebilirlik,<\/p>\n

                    \n
                      \n
                    • \u00c7evre,<\/li>\n
                    • Teknoloji ve<\/li>\n
                    • \u0130nsan aras\u0131nda kurulan dengedir.<\/li>\n<\/ul>\n<\/ul>\n

                      Ve e\u011fer bu dengede insan s\u00fcrekli en d\u00fc\u015f\u00fck a\u011f\u0131rl\u0131\u011f\u0131 al\u0131yorsa, o sistem s\u00fcrd\u00fcr\u00fclebilir de\u011fildir.<\/p>\n

                      Belki de as\u0131l soru \u015fudur:<\/p>\n

                      \u0130\u015fletmeler ger\u00e7ekten s\u00fcrd\u00fcr\u00fclebilir mi?<\/strong><\/p>\n

                      Yoksa yaln\u0131zca s\u00fcrd\u00fcr\u00fclebilir g\u00f6r\u00fcnmeyi mi ba\u015far\u0131yor?<\/strong><\/p><\/blockquote>\n

                      Sizce?<\/p>\n

                      Kaynak\u00e7a<\/strong><\/p>\n

                        \n
                          \n
                        • Inanc, Y., Altunta\u015f, C., and Altunta\u015f, G. (2025). Multi-criteria decision-making framework for ESG evaluation in the logistics industry. Case Studies on Transport Policy, 101701.<\/li>\n<\/ul>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                          Lojistik Sekt\u00f6r\u00fcnde S\u00fcrd\u00fcr\u00fclebilirli\u011fin G\u00f6r\u00fcnmeyen Ger\u00e7e\u011fi Bug\u00fcn de size bir ba\u015fka \u00e7al\u0131\u015fmam\u0131zdan s\u00f6z etmek istiyorum. De\u011ferli doktora \u00f6\u011frencim Yelda \u0130nan\u00e7 ve k\u0131ymetli meslekta\u015f\u0131m Dr. Ceren Altunta\u015f‘la birlikte yapt\u0131\u011f\u0131m\u0131z ve k\u0131sa bir s\u00fcre \u00f6nce yay\u0131nlanan \u00e7al\u0131\u015fmadan. Daha \u00f6nce mutlaka bir yerlerde de g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi lojistik sekt\u00f6r\u00fcnde s\u00fcrd\u00fcr\u00fclebilirlik art\u0131k bir tercih de\u011fil. Bir zorunluluk. D\u00fczenli aral\u0131klarla s\u00fcrd\u00fcr\u00fclebilirlik raporlar\u0131<\/p>\n","protected":false},"author":1,"featured_media":2302,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_seo_schema_type":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[153,1,622],"tags":[640,652,635,636,637,643,650,641,649,546,631,642,638,653,503,651,34,630,625,634,629,647,639,644,548],"class_list":["post-2262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","category-duyuru","category-yayin","tag-cevresel-inovasyon","tag-cevresel-surdurulebilirlik","tag-cok-kriterli-karar-verme","tag-critic-yontemi","tag-entropi-yontemi","tag-isletme-stratejisi","tag-karar-verme-modelleri","tag-karbon-emisyonu","tag-kurumsal-performans-analizi","tag-kurumsal-surdurulebilirlik","tag-lojistik-sektoru","tag-lojistik-sektoru-analizi","tag-marcos-yontemi","tag-orgutsel-performans","tag-performans-olcumu","tag-sosyal-surdurulebilirlik","tag-stratejik-yonetim","tag-surdurulebilir-lojistik","tag-surdurulebilirlik","tag-surdurulebilirlik-analizi","tag-surdurulebilirlik-performansi","tag-surdurulebilirlik-stratejisi","tag-topsis-yontemi","tag-veri-temelli-karar-verme","tag-yonetim-bilimi"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nO7q-Au","jetpack-related-posts":[],"amp_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gultekinaltuntas.com\/wp-content\/uploads\/2026\/03\/image-8.png?fit=1024%2C768&ssl=1","_links":{"self":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2262"}],"version-history":[{"count":43,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2262\/revisions"}],"predecessor-version":[{"id":2893,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/2262\/revisions\/2893"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/media\/2302"}],"wp:attachment":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}