{"id":1835,"date":"2026-02-17T13:33:33","date_gmt":"2026-02-17T10:33:33","guid":{"rendered":"https:\/\/www.gultekinaltuntas.com\/?p=1835"},"modified":"2026-04-01T12:29:06","modified_gmt":"2026-04-01T09:29:06","slug":"hamlet-gibi-dusunup-romeo-gibi-bedel-odememek-icin-ne-yapmali","status":"publish","type":"post","link":"https:\/\/www.gultekinaltuntas.com\/?p=1835","title":{"rendered":"Hamlet Gibi D\u00fc\u015f\u00fcn\u00fcp Romeo Gibi Bedel \u00d6dememek \u0130\u00e7in Ne Yapmal\u0131?"},"content":{"rendered":"

(Strateji Se\u00e7imi \u00dczerine Bir Deneme)<\/strong><\/p>\n

Strateji d\u00fcnyas\u0131n\u0131n en romantik yalan\u0131 \u015fudur:<\/p>\n

“Hepsini yapabiliriz.”<\/i><\/strong><\/p>\n

Oysa ger\u00e7ek strateji bir ba\u011fla\u00e7la ba\u015flar:<\/p>\n

“Ya”… “ya da”…<\/strong><\/p>\n

Romeo\u2019nun \u00f6n\u00fcnde bir se\u00e7im vard\u0131: Ailesi ya da<\/i><\/strong> Juliet.<\/p>\n

Hamlet\u2019in \u00f6n\u00fcnde bir se\u00e7im vard\u0131: Eylem ya da<\/i><\/strong> teredd\u00fct.<\/p>\n

Don Ki\u015fot\u2019un \u00f6n\u00fcnde bir se\u00e7im vard\u0131: Ger\u00e7eklik ya da<\/i><\/strong> hayal.<\/p>\n

Anna Karenina\u2019n\u0131n \u00f6n\u00fcnde bir se\u00e7im vard\u0131: Toplumsal d\u00fczen ya da<\/i><\/strong> tutku.<\/p>\n

Trajedilerin ortak noktas\u0131 yanl\u0131\u015f a\u015fk de\u011fil, gecikmi\u015f ya da maliyeti hesaplanmam\u0131\u015f tercihlerdir.<\/i><\/strong><\/p>\n

Strateji literat\u00fcr\u00fcnde bunun ad\u0131 nettir: Trade-off (\u00d6d\u00fcnle\u015fim).<\/i><\/strong><\/p>\n

Porter\u2019\u0131n Sert Ger\u00e7e\u011fi<\/strong><\/p>\n

Michael Porter y\u0131llard\u0131r ayn\u0131 \u015feyi s\u00f6yl\u00fcyor:<\/p>\n

\n

Strateji, bilin\u00e7li olarak farkl\u0131 bir faaliyetler dizisi se\u00e7mek<\/i><\/strong>tir.<\/p>\n<\/blockquote>\n

Ama kimse ikinci c\u00fcmleyi y\u00fcksek sesle okumuyor:<\/p>\n

Bu, baz\u0131 \u015feyleri yapmamay\u0131<\/i><\/strong> se\u00e7mek demektir.<\/p>\n

Hem d\u00fc\u015f\u00fck maliyetli hem<\/i><\/strong> farkl\u0131 olamazs\u0131n\u0131z.<\/p>\n

Hem her m\u00fc\u015fteriye hitap edip hem<\/i><\/strong> ni\u015f kalamazs\u0131n\u0131z.<\/p>\n

Elbette ki ideali ikisini birlikte yapabilmek<\/i><\/strong>tir.<\/p>\n

Ama Romeo iki aileye birden sad\u0131k kalamad\u0131.<\/p>\n

\u0130\u015fletmeler de iki rekabet pozisyonuna birden sad\u0131k kalamaz. Nedenini \u015f\u00f6yle a\u00e7\u0131klayay\u0131m:<\/p>\n

March\u2019\u0131n \u0130kilemi: Exploration m\u0131, Exploitation m\u0131?<\/strong><\/p>\n

James March \u00e7ok daha sessiz ama daha derin bir \u015fey s\u00f6yledi: \u0130\u015fletmeler, iki \u015fey aras\u0131nda s\u00fcrekli bir gerilim ya\u015farlar:<\/p>\n

    \n
      \n
    1. Exploration<\/i><\/strong> (ke\u015fif, yenilik, risk, deney)<\/li>\n
    2. Exploitation<\/i><\/strong> (verimlilik, optimizasyon, mevcut yetkinlikleri derinle\u015ftirme)<\/li>\n<\/ol>\n<\/ol>\n

      \u00c7\u00fcnk\u00fc kaynaklar s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n

      \u00c7\u00fcnk\u00fc zaman s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n

      \u00c7\u00fcnk\u00fc dikkat s\u0131n\u0131rl\u0131d\u0131r.<\/p>\n

      Hamlet gibi sonsuza kadar analiz edemezsiniz.<\/p>\n

      Bir noktada “ya bu ya da bu”<\/i><\/strong> demeniz gerekir.<\/p>\n

      Ama modern i\u015fletmelerimiz ne yap\u0131yorlar?<\/p>\n

      \n

      Biraz inovasyon,<\/i><\/strong><\/p>\n

      Biraz operasyonel m\u00fckemmellik,<\/i><\/strong><\/p>\n

      Biraz dijital d\u00f6n\u00fc\u015f\u00fcm,<\/i><\/strong><\/p>\n

      Biraz maliyet d\u00fc\u015f\u00fcrme.<\/i><\/strong><\/p>\n<\/blockquote>\n

      B\u00fcy\u00fck T\u00fcrk d\u00fc\u015f\u00fcn\u00fcr\u00fc Cem Y\u0131lmaz’\u0131n da dedi\u011fi gibi, everyting, little little, put into the middle!<\/i><\/strong><\/p>\n

      \n

      Jim Collins ve Vazge\u00e7me Disiplini<\/strong><\/p>\n

      Jim Collins\u2019in \u201cGood to Great\u201dte s\u00f6yledi\u011fi \u015fey romantik de\u011fildir ama nettir:<\/p>\n

      Harika i\u015fletmeler b\u00fcy\u00fcmeden \u00f6nce sadele\u015fir.<\/p>\n

      Kirpi konsepti (Hedgehog Concept) \u015funu sorar:<\/p>\n

        \n
          \n
        1. En iyi<\/i><\/strong> neyi yapabiliriz?<\/li>\n
        2. Ekonomik motorumuzu ne<\/i><\/strong> \u00e7al\u0131\u015ft\u0131r\u0131r?<\/li>\n
        3. Ne<\/i><\/strong>‘ye ger\u00e7ekten tutkuluyuz?<\/li>\n<\/ol>\n<\/ol>\n

          Ama bu \u00fc\u00e7l\u00fc soru setinin g\u00f6r\u00fcnmeyen taraf\u0131<\/i><\/strong> \u015fudur:<\/p>\n

          Geri kalan her \u015feye koca bir hay\u0131r!<\/i><\/strong><\/p>\n

          Don Ki\u015fot gibi her sava\u015fa giremezsiniz. Baz\u0131 yel de\u011firmenlerini bilin\u00e7li olarak g\u00f6rmezden gelmek gerekir.<\/p>\n

          Kurumsal Hamlet Sendromu<\/strong><\/p>\n

          Bir\u00e7ok i\u015fletmenin as\u0131l problemi yanl\u0131\u015f strateji de\u011fildir. Karars\u0131zl\u0131kt\u0131r.<\/p>\n

          Strateji dok\u00fcmanlar\u0131 vard\u0131r.<\/p>\n

          OKR\u2019lar vard\u0131r.<\/p>\n

          SWOT analizleri vard\u0131r.<\/p>\n

          Ama net bir fedak\u00e2rl\u0131k yoktur.<\/p>\n

          Ve fedak\u00e2rl\u0131k yoksa kimlik de yoktur.<\/p>\n

          Anna Karenina\u2019n\u0131n trajedisi tutkusu de\u011fil, iki d\u00fcnya aras\u0131nda kalmas\u0131yd\u0131.<\/p>\n

          \u0130\u015fletmeler i\u00e7in de durum farkl\u0131 de\u011fildir.<\/p>\n

          Stratejik Cesaret Nedir?<\/strong><\/p>\n

          Stratejik cesaret \u015fudur:<\/p>\n

            \n
              \n
            1. Bir pazar\u0131 terk edebilmek.<\/li>\n
            2. Bir \u00fcr\u00fcn\u00fc sonland\u0131rabilmek.<\/li>\n
            3. K\u00e2rl\u0131 ama odak d\u0131\u015f\u0131 m\u00fc\u015fteriyi b\u0131rakabilmek.<\/li>\n
            4. “Bu bizim i\u015fimiz de\u011fil.” diyebilmek.<\/li>\n<\/ol>\n<\/ol>\n

              Frans\u0131z matematik\u00e7i ve filozof Blaise Pascal’a atfedilen benim de \u00e7ok sevdi\u011fim bir s\u00f6z vard\u0131r: Her se\u00e7i\u015f, bir vazge\u00e7i\u015ftir.<\/i><\/strong> Dolay\u0131s\u0131yla, her \u201cevet\u201d, g\u00f6r\u00fcnmeyen onlarca \u201chay\u0131r\u201d i\u00e7erir.<\/i><\/strong><\/p>\n

              Ve liderlik tam burada ba\u015flar.<\/p>\n

              Se\u00e7enek art\u0131rmakta de\u011fil, se\u00e7enek azaltmakta.<\/p>\n

              K\u00fc\u00e7\u00fck Bir Aynaya Bakma Egzersizi<\/strong><\/p>\n

              \u0130\u015fletmeniz \u015fu anda hangi c\u00fcmleyi daha s\u0131k kuruyor?<\/p>\n

              \u201cBunu da yapal\u0131m.\u201d<\/p>\n

              \u201c\u015eunu da ekleyelim.\u201d<\/p>\n

              \u201cBunu da ka\u00e7\u0131rmayal\u0131m.\u201d m\u0131 yoksa<\/p>\n

              \u201cBunu yapmayaca\u011f\u0131z.\u201d<\/p>\n

              \u201cBu alana girmiyoruz.\u201d<\/p>\n

              \u201cBu bizim stratejik \u00f6nceli\u011fimiz de\u011fil.\u201d mi?<\/p>\n

              E\u011fer ikinci grup c\u00fcmleleri duymuyorsan\u0131z, muhtemelen strateji de\u011fil, romantik temenni ile y\u00f6neti(li)yorsunuzdur.<\/p>\n

              Romeo gibi tutkuyla,<\/p>\n

              Hamlet gibi teredd\u00fctle,<\/p>\n

              Don Ki\u015fot gibi da\u011f\u0131n\u0131k.<\/p>\n

              Ama strateji edebiyat de\u011fildir.<\/p>\n

              Strateji, se\u00e7im<\/i><\/strong>dir.<\/p>\n

              Ve her se\u00e7im,<\/i><\/strong> az da olsa bir cesaret gerektirir.<\/i><\/strong><\/p>\n

              Kaynak\u00e7a<\/strong><\/p>\n

                \n
                  \n
                1. Collins, J. (2001). Good to great: Why some companies make the leap\u2026 and others don\u2019t. HarperBusiness.<\/li>\n
                2. March, J. G. (1991). Exploration and exploitation in organizational learning. Organization science, 2(1), 71-87.<\/li>\n
                3. Porter, M. E. (1996). What is strategy? Harvard Business Review, 74(6), 61\u201378.<\/li>\n
                4. Porter, M. E. (1980). Competitive strategy: Techniques for analyzing industries and competitors. Free Press.<\/li>\n<\/ol>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

                  (Strateji Se\u00e7imi \u00dczerine Bir Deneme) Strateji d\u00fcnyas\u0131n\u0131n en romantik yalan\u0131 \u015fudur: “Hepsini yapabiliriz.” Oysa ger\u00e7ek strateji bir ba\u011fla\u00e7la ba\u015flar: “Ya”… “ya da”… Romeo\u2019nun \u00f6n\u00fcnde bir se\u00e7im vard\u0131: Ailesi ya da Juliet. Hamlet\u2019in \u00f6n\u00fcnde bir se\u00e7im vard\u0131: Eylem ya da teredd\u00fct. Don Ki\u015fot\u2019un \u00f6n\u00fcnde bir se\u00e7im vard\u0131: Ger\u00e7eklik ya da hayal. Anna Karenina\u2019n\u0131n \u00f6n\u00fcnde bir se\u00e7im<\/p>\n","protected":false},"author":1,"featured_media":2221,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[153,1],"tags":[519,307,521,329,522,520,33,34,515],"class_list":["post-1835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","category-duyuru","tag-exploration-vs-exploitation","tag-karar-verme","tag-kurumsal-kimlik","tag-liderlik","tag-organizasyonel-cesaret","tag-rekabet-stratejisi","tag-strateji","tag-stratejik-yonetim","tag-trade-off"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gultekinaltuntas.com\/wp-content\/uploads\/2026\/02\/image-1.png?fit=1024%2C768&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nO7q-tB","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/1835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1835"}],"version-history":[{"count":22,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/1835\/revisions"}],"predecessor-version":[{"id":2430,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/1835\/revisions\/2430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/media\/2221"}],"wp:attachment":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}