{"id":1790,"date":"2026-02-12T13:59:41","date_gmt":"2026-02-12T10:59:41","guid":{"rendered":"https:\/\/www.gultekinaltuntas.com\/?p=1790"},"modified":"2026-04-01T12:24:12","modified_gmt":"2026-04-01T09:24:12","slug":"romeo-ve-juliet-mi-leyla-ile-mecnun-mu-strateji-ask-ve-isletmecilik-uzerine-bir-karar-problemi","status":"publish","type":"post","link":"https:\/\/www.gultekinaltuntas.com\/?p=1790","title":{"rendered":"Romeo Ve Juliet Mi, Leyla \u0130le Mecnun Mu?: Strateji, A\u015fk Ve \u0130\u015fletmecilik \u00dczerine Bir Karar Problemi"},"content":{"rendered":"

(Strateji Se\u00e7imine \u0130li\u015fkin Bir Deneme)<\/strong><\/p>\n

Romeo ve<\/i> Juliet,<\/strong><\/p>\n

Leyla ile<\/i> Mecnun…<\/strong><\/p>\n

Bu iki ba\u011fla\u00e7 aras\u0131ndaki fark, asl\u0131nda i\u015fletmecilik literat\u00fcr\u00fcnde iki ayr\u0131 organizasyon modelini temsil ediyor.<\/p>\n

Ve evet, mesele tam olarak \u201cve\u201d ile \u201cile\u201d aras\u0131ndaki farkt\u0131r.<\/p>\n

\u201cVe\u201d mi, \u201cile\u201d mi?<\/strong><\/p>\n

A\u015fk\u0131n Ba\u011fla\u00e7lar\u0131 ve Stratejinin Anatomisi<\/strong><\/p>\n

Ba\u011fla\u00e7lar k\u00fc\u00e7\u00fckt\u00fcr ama k\u00fc\u00e7\u00fck kelimeler b\u00fcy\u00fck d\u00fcnyalar\u0131 birbirlerine ba\u011flar.<\/p>\n

Romeo ve<\/i><\/strong> Juliet,<\/p>\n

Leyla ile<\/i><\/strong> Mecnun<\/strong>‘da oldu\u011fu gibi…<\/p>\n

\u0130lkinde, iki \u00f6zne yan yana durur.<\/p>\n

\u0130kincisi ise bir \u00f6znenin di\u011ferine do\u011fru hareketini i\u00e7erir.<\/p>\n

Bu fark, romantik oldu\u011fu kadar stratejiktir. A\u00e7\u0131klayay\u0131m:<\/p>\n

\u201cVe\u201d: Yan Yana Ama Ayr\u0131<\/strong><\/p>\n

\u201cVe\u201d<\/i><\/strong> ba\u011flac\u0131 e\u015f d\u00fczeyli iki varl\u0131\u011f\u0131 bir araya getirir. Romeo ve Juliet’te oldu\u011fu gibi…<\/p>\n

\u0130ki ayr\u0131 birey.<\/p>\n

\u0130ki ayr\u0131 aile.<\/p>\n

\u0130ki ayr\u0131 sistem.<\/p>\n

Birliktelik var ama b\u00fct\u00fcnle\u015fme yok.<\/i><\/strong><\/p>\n

\u0130\u015fletmecilikte bunun kar\u015f\u0131l\u0131\u011f\u0131 nedir peki?<\/p>\n

<\/p>\n

Birle\u015fmeler var ama entegrasyon yok.<\/p>\n

Ortakl\u0131klar var ama k\u00fclt\u00fcr uyumu yok.<\/p>\n

Tak\u0131mlar var ama ortak ak\u0131l yok.<\/strong><\/p>\n<\/blockquote>\n

\u201cVe\u201d<\/i><\/strong> organizasyonlar\u0131 \u015funa benzer:<\/p>\n

    \n
      \n
    1. Sat\u0131\u015f ve pazarlama,<\/li>\n
    2. \u0130nsan kaynaklar\u0131 ve operasyon,<\/li>\n
    3. Strateji ve uygulama<\/li>\n
    4. Benzerlerini \u00e7o\u011faltabilirsiniz.<\/li>\n<\/ol>\n<\/ol>\n

      \u00d6zetle, yan yanad\u0131rlar<\/i><\/strong> ama ger\u00e7ekten \u201cbirlikte\u201d de\u011fildirler.<\/i><\/strong><\/p>\n

      Romeo ve Juliet’in trajedisi, a\u015fk\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcnden de\u011fil; iki sistemin entegrasyon kapasitesinin zay\u0131fl\u0131\u011f\u0131ndand\u0131r.<\/p>\n

      Strateji literat\u00fcr\u00fc bunu \u015f\u00f6yle anlat\u0131r: Uyum (fit) yoksa, performans s\u00fcrd\u00fcr\u00fclemez.<\/i><\/strong><\/p>\n

      Michael Porter\u2019\u0131n \u201cfaaliyetler aras\u0131 uyum\u201d dedi\u011fi \u015fey tam da budur. Yan yana olmak yetmez; birbirini tamamlamak gerekir.<\/i><\/strong><\/p>\n

      \u201cVe\u201d \u00e7o\u011fu zaman yaln\u0131zca yan yana gelmektir.<\/p>\n

      \u201c\u0130le\u201d: \u0130li\u015fki, Y\u00f6nelim ve D\u00f6n\u00fc\u015f\u00fcm<\/strong><\/p>\n

      \u015eimdi gelelim \u201cLeyla ile Mecnun\u201d i\u00e7erisinde yer alan \u201cile\u201d<\/i><\/strong>ye…<\/p>\n

      Burada iki \u00f6zne yan yana durmaz; birisi di\u011ferine do\u011fru y\u00f6nelmi\u015ftir.<\/p>\n

      \u201c\u0130le\u201d<\/i><\/strong> bir ili\u015fki ba\u011flac\u0131d\u0131r.<\/p>\n

      Mesafe vard\u0131r.<\/p>\n

      Yol vard\u0131r.<\/p>\n

      D\u00f6n\u00fc\u015f\u00fcm vard\u0131r.<\/p>\n

      Mecnun, Leyla\u2019ya do\u011fru giderken de\u011fi\u015fir.<\/p>\n

      \u0130\u015fletmecilikte bunun kar\u015f\u0131l\u0131\u011f\u0131 nedir?<\/p>\n

      <\/p>\n

      M\u00fc\u015fteri ile i\u015fletme,<\/p>\n

      Strateji ile kaynak,<\/p>\n

      Vizyon ile operasyon.<\/strong><\/p>\n<\/blockquote>\n

      Burada mesele yan yana olmak de\u011fil ye\u011fen; birbirini d\u00f6n\u00fc\u015ft\u00fcrmektir.<\/i><\/strong><\/p>\n

      \u201c\u0130le\u201d<\/i><\/strong> organizasyonlar\u0131, dinamik yap\u0131lard\u0131r.<\/p>\n

        \n
          \n
        1. Hareket i\u00e7erir.<\/li>\n
        2. \u00d6\u011frenme i\u00e7erir.<\/li>\n
        3. Gerginlik i\u00e7erir.<\/li>\n
        4. Benzerlerini \u00e7o\u011faltabilirsiniz.<\/li>\n<\/ol>\n<\/ol>\n

          Ama dikkat. Leyla ile Mecnun\u2019da da bir risk vard\u0131r:<\/p>\n

          \u0130li\u015fki soyutla\u015fabilir.<\/p>\n

          Mecnun, Leyla\u2019dan \u00e7ok \u201cLeyla fikrine\u201d \u00e2\u015f\u0131k olabilir.<\/p>\n

          Bu da i\u015fletmecilikte \u015funa benzer:<\/p>\n

          <\/p>\n

          M\u00fc\u015fteriye de\u011fil, kendi vizyonuna \u00e2\u015f\u0131k olmak…<\/strong><\/p>\n<\/blockquote>\n

          Yani \u201cile\u201dnin a\u015f\u0131r\u0131s\u0131, ger\u00e7ekli\u011fi kaybetme riskidir.<\/p>\n

          Ba\u011fla\u00e7lar ve Organizasyonel Yap\u0131lar<\/strong><\/p>\n

          \u201cVe\u201d<\/i><\/strong> k\u00fclt\u00fcr\u00fc \u015funlar\u0131 \u00fcretir:<\/p>\n

            \n
              \n
            1. Departmanlar aras\u0131 duvarlar,<\/li>\n
            2. Hiyerar\u015fik paralellik,<\/li>\n
            3. Strateji ve uygulama kopuklu\u011fu.<\/li>\n<\/ol>\n<\/ol>\n

              \u201c\u0130le\u201d<\/i><\/strong> k\u00fclt\u00fcr\u00fc ise \u015funlar\u0131:<\/p>\n

                \n
                  \n
                1. Etkile\u015fim,<\/li>\n
                2. \u00d6\u011frenme,<\/li>\n
                3. Kar\u015f\u0131l\u0131kl\u0131 d\u00f6n\u00fc\u015f\u00fcm.<\/li>\n<\/ol>\n<\/ol>\n

                  Ama \u201cideal yap\u0131\u201d<\/i><\/strong> ne saf \u201cve\u201ddir ne de saf \u201cile\u201d…<\/p>\n

                  Yani strateji ile operasyon uyum i\u00e7inde ama rol ve sorumluluklar\u0131n net oldu\u011fu yap\u0131, ideal yap\u0131<\/i><\/strong>d\u0131r.<\/p>\n

                  Ba\u011fla\u00e7 do\u011fru yerde kullan\u0131lmal\u0131d\u0131r.<\/p>\n

                  Stratejik Yorum: A\u015fk\u0131n Organizasyonel Versiyonu<\/strong><\/p>\n

                  Romeo \u201cve\u201d<\/i><\/strong> Juliet Modeli:<\/p>\n

                    \n
                      \n
                    1. Y\u00fcksek yo\u011funluk,<\/li>\n
                    2. D\u00fc\u015f\u00fck sistem tasar\u0131m\u0131,<\/li>\n
                    3. Zay\u0131f entegrasyon,<\/li>\n
                    4. Y\u00fcksek risk.<\/li>\n<\/ol>\n<\/ol>\n

                      Leyla \u201cile\u201d<\/i><\/strong> Mecnun Modeli:<\/p>\n

                        \n
                          \n
                        1. Y\u00fcksek adanm\u0131\u015fl\u0131k,<\/li>\n
                        2. Uzun yol,<\/li>\n
                        3. \u0130\u00e7sel d\u00f6n\u00fc\u015f\u00fcm,<\/li>\n
                        4. Ama somut yap\u0131 eksik.<\/li>\n<\/ol>\n<\/ol>\n

                          \u201cStratejik y\u00f6netim modeli\u201d<\/i><\/strong> ise \u015funu ister:<\/p>\n

                            \n
                              \n
                            1. Net de\u011fer \u00f6nerisi,<\/li>\n
                            2. Bilin\u00e7li kaynak tahsisi,<\/li>\n
                            3. Faaliyetler aras\u0131 y\u00fcksek uyum,<\/li>\n
                            4. Aktif \u00f6\u011frenme d\u00f6ng\u00fcs\u00fc.<\/li>\n<\/ol>\n<\/ol>\n

                              Yani ne yaln\u0131zca \u201cve\u201d, ne de yaln\u0131zca \u201cile\u201d.<\/i><\/strong><\/p>\n

                              E\u011fer soruya tek kelimelik bir cevap vermem gerekseydi, \u201cile\u201d<\/i><\/strong> derdim.<\/p>\n

                              \u00c7\u00fcnk\u00fc organizasyonlar yan yana durarak de\u011fil, birbirlerini d\u00f6n\u00fc\u015ft\u00fcrerek b\u00fcy\u00fcrler.<\/i><\/strong><\/p>\n

                              Ama k\u00fc\u00e7\u00fck bir dipnot ekleyeyim:<\/p>\n

                              Mecnun\u2019un biraz finansal model<\/i><\/strong>, Romeo\u2019nun da biraz sistem tasar\u0131m\u0131<\/i><\/strong> \u00f6\u011frenmesi iyi olurdu tabi…<\/p>\n

                              Bu arada sizin i\u015fletmeniz hangisi?<\/p>\n

                              Departmanlar\u0131n\u0131z \u201cve\u201d ile mi ba\u011fl\u0131?<\/p>\n

                              Yoksa ger\u00e7ekten \u201cile\u201d ile mi \u00e7al\u0131\u015f\u0131yor?<\/p>\n

                              Yan yana m\u0131s\u0131n\u0131z?<\/p>\n

                              Yoksa birbirinizi d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor musunuz?<\/p>\n

                              Ba\u011fla\u00e7lar k\u00fc\u00e7\u00fck kelimelerdir ama bazen b\u00fct\u00fcn stratejiyi belirlerler.<\/i><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

                              (Strateji Se\u00e7imine \u0130li\u015fkin Bir Deneme) Romeo ve Juliet, Leyla ile Mecnun… Bu iki ba\u011fla\u00e7 aras\u0131ndaki fark, asl\u0131nda i\u015fletmecilik literat\u00fcr\u00fcnde iki ayr\u0131 organizasyon modelini temsil ediyor. Ve evet, mesele tam olarak \u201cve\u201d ile \u201cile\u201d aras\u0131ndaki farkt\u0131r. \u201cVe\u201d mi, \u201cile\u201d mi? A\u015fk\u0131n Ba\u011fla\u00e7lar\u0131 ve Stratejinin Anatomisi Ba\u011fla\u00e7lar k\u00fc\u00e7\u00fckt\u00fcr ama k\u00fc\u00e7\u00fck kelimeler b\u00fcy\u00fck d\u00fcnyalar\u0131 birbirlerine ba\u011flar. Romeo ve<\/p>\n","protected":false},"author":1,"featured_media":2222,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"advanced_seo_description":"","jetpack_seo_html_title":"","jetpack_seo_noindex":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[153,1],"tags":[513,511,329,512,514,34,295],"class_list":["post-1790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blogum","category-duyuru","tag-kurumsal-kultur","tag-leyla-ile-mecnun","tag-liderlik","tag-organizasyonel-uyum","tag-romeo-ve-juliet","tag-stratejik-yonetim","tag-yonetim-dusuncesinin-evrimi"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/www.gultekinaltuntas.com\/wp-content\/uploads\/2026\/02\/image-2.png?fit=1024%2C768&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5nO7q-sS","jetpack-related-posts":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/1790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1790"}],"version-history":[{"count":39,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/1790\/revisions"}],"predecessor-version":[{"id":2421,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/posts\/1790\/revisions\/2421"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=\/wp\/v2\/media\/2222"}],"wp:attachment":[{"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gultekinaltuntas.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}